Emeritus Professor Susan Capel

A keen sportswoman, Susan played basketball, cricket and hockey to a high level and now swims and walks regularly to keep fit. For almost thirty years, she has been involved in physical education teacher training, running both PGCE and undergraduate courses in the UK and the USA. Currently, she is Professor of Physical Education at Brunel University.

Alongside a PhD in physical education, Susan has published widely in a range of areas related to teacher training and physical education. That includes being co-editor of both Learning to Teach in the Secondary School; A Companion to School Experience and Learning to Teach Physical Education in the Secondary School; A Companion to School Experience.

Pradeep Kachhala

With over 13 years' experience in the investment industry, Pradeep is a Director at SEI where he is responsible for helping grow their institutional business. Previously, he spent 8 years at UBS Wealth Management as a private banker where his main focus was on advising and managing the investments of charitable endowments.

Pradeep is a strong believer in the role that sport can provide in empowering and inspiring young people. Prior to joining Streetgames, he was the Honorary Treasurer of the Boxing Academy in Hackney. In addition to this, his charity work includes running 3 London Marathons which helped raise money for Amnesty International, Whizz Kidz and Sparks.

Karen Creavin

In 2005, Karen took up a post at Birmingham City Council, initially as senior manager for the deprived Ladywood Constituency. While there, in conjunction with a colleague from the Heart of Birmingham PCT, she set up the award-winning pilot ‘Gym for Free’. This later rolled out as a city-wide ‘Be active’ programme. Karen was asked to project manage the city-wide scheme on behalf of partners throughout Birmingham. The scheme went live on 1st September 2009, quickly going on to win national and international awards.

Karen is now Head of Community Sport and Healthy Lifestyles at Birmingham City Council. She works with the Local Government Agency (LGA) on member training sessions and is a regular speaker at conferences and training sessions on the links between health, wellbeing and sport.

Victoria Hill

Victoria is founder and Director of Growing Support CIC, a social enterprise, that works with older people and those with dementia. She also works as management consultant, helping civil society organisations develop strategic plans. Previously, she was Strategy and Development Director at national domestic violence charity Coordinated Action Against Domestic Abuse (CAADA). She is a qualified accountant and has worked for KPMG and the Sainsbury group.  Victoria joined StreetGames in 2009 after witnessing the value of using sports development as a focal point for rebuilding and mobilising communities in post conflict Sierra Leone – an area where she spent 6 months as a Local Government advisor in 2008

Amanda Sater


Amanda Sater joined the StreetGames Board in 2015 and just a year later, she agreed to become the Chair of StreetGames.

Amanda has served on a variety of boards for charities and non-departmental public bodies including:  the Youth Justice Board,  Metropolitan Police Authority and British Lung Foundation. She is presently Chair of the Queen’s Club Foundation and is a serving magistrate.

Amanda’s three year term will focus on helping StreetGames to continue to deliver physical activity initiatives that inspire young people living in disadvantaged communities and demonstrate to policy makers that sport really can make a difference to the issues of the day. Amanda will also assist the organisation in growing and accessing new sources of sustainable funding. 

Amanda was a junior Welsh National and County tennis player, as well as being a full-time junior tour player. Sport and physical activity have played a huge role in her life and she is determined more people should be able to access the opportunities she was fortunate enough to have. 

Jonathan Hughes

Jonathan is a qualified barrister and, as Head of Sport at the Department for Culture, Media and Sport, was the Senior Civil Servant responsible for the whole of the Government’s sports policy between 2008 and 2011.  This included oversight of all Government investment in sport through holding the Chairs and Chief Executives of Sport England, UK Sport and UK Anti-Doping to account for the way they spent the public money allocated to them.  He is currently responsible for immigration enforcement policy at the Home Office.  He was a keen rower and coach at university but now plays more tennis and golf, and is about to start training as a coach in the former.  He lives in West Sussex and is also a trustee of Active Sussex, his local County Sports Partnership.

David Innes

David is a partner at the law firm Debevoise & Plimpton. He works primarily on corporate transactions and deals, on which he has advised include the acquisitions of Umbro, Pret a Manger, Vue Cinemas, Pets at Home and the merger of The AA and Saga.

David is a sports enthusiast and a passionate believer in the power of sport to engage and motivate people using Doorstep Sport. He has direct experience of the positive impact of sport on young people with special needs, as one of his sons is a committed member of the QPR Tiger Cubs - a football team set up by QPR to enable children and young people with Down’s Syndrome to actively participate in the sport.

David is also long-suffering Leeds United supporter.

Peter Rowley OBE

Peter Rowley spent over 30 years in senior roles in banks and building societies before retiring as chief executive of Darlington Building Society in 2009 after 17 years in post. Since then, he has enjoyed a second career providing advice and guidance to a diverse range of private, public and not for profit clients.

He is Chairman of The Sports Council Trust Company, Chairman of British Weightlifting, the lead non-executive director of the Sports Grounds Safety Authority, a trustee of Middlesbrough Football Club Foundation and a trustee of Tees Valley Community Foundation. He has served previously as a board member of Sport England, an independent member of UK Sport’s Audit Committee, chairman of SkillsActive UK and a director of Coachwise Ltd.

A Fellow of the Centre for Governance, Leadership and Global Responsibility at Leeds Beckett University undertaking Doctoral research into the board effectiveness of National Governing Bodies of Sport, he lectures in economics, finance and strategic management in sport at 3 universities and is a consultant on governance and assurance for 2 grant making trusts.

Peter believes passionately in the power of sport to change lives and communities for the better and received the OBE for services to sport administration in the New Year Honours List 2017.

Richard Moore

CEO & Founder – ALTER Agency (formerly Capitalize Ltd)

Richard has been involved in the sport and entertainment marketing industry since 1992, when he started his career managing Carlsberg-Tetley’s sponsorship portfolio.  Since then he has developed and implemented strategic campaigns for a wide number of award winning clients such as PUMA, Bacardi-Martini, Ray-Ban, Standard Chartered Bank, Schroders, Alcatel, Merrell and Beats By Dre. 

Richard thrives on invigorating the sport and entertainment industry and developing creative and sustainable campaigns with a marketing backbone for some of the world’s best corporate clients and some exciting challenger brands too.  

Richard was a founding director of ESA, the European Sponsorship Association, and has been credited with helping to build sponsorship as a crucial element of the marketing mix.  He is a trustee of StreetGames a UK based charity that gives hope to disadvantaged children through the provision of “doorstep” sports.  

Richard is a strategic thinker who bringing vision and creativity, as well as passion and enthusiasm, to the job. 

Outside of work he enjoys participating in charity bike rides, coaching his three kids sailing, finding time to go to restaurants with his wife and friends and some occasional photography.

Helen McGrath

Helen is an accomplished senior manager. Her resilience, adaptability and drive combined with her ability to think strategically yet translate into practical processes, policies and procedures has resulted in a successful track record of building high performing teams to deliver significant improvements at reduced costs.

Helen joined Sainsbury’s 9 years ago and has progressed through the marketing division, scoping, designing and delivering successful campaigns across the marketing mix. This includes managing their sponsorship of the London 2012 Paralympic Games, awarded the Grand Prix at the Marketing Society awards, which delivered a lasting legacy and commitment to Paralympic sport that brings communities together; developing their Reward and Retention strategies and managing a team to deliver bespoke local marketing for hundreds of stores. In Helen’s current role she is responsible for Sainsbury’s brand strategy, setting out what Sainsbury’s will stand for over the next 3-5 years across the key pillars of the brand.

Helen is a strong believer in sport being the catalyst for changing lives, bringing communities together and driving social change.