Choosing to play sport is, for most of us, simply that – a choice.  We take for granted the things that make doing sport easy: confidence, know-how, a little spare cash, a bit of kit, friends with the same interests and safe places to play. 

Playing sport is much harder when you don’t have these things. Unfortunately, inactive lifestyles have long-term and devastating effects. Disadvantaged young people often become disengaged adults. The consequences of inactivity (heart disease, cancer, diabetes, depression, reduced life chances and early death) occur at much higher rates in our poorest communities. 

The factors that determine how likely or not we are to live long, healthy and happy lives are partly biological, partly lifestyle and partly environmental.

Government, local authorities, the voluntary and community sector and active citizens are all determined to tackle health inequalities. Moral considerations aside, allowing social deprivation, poor health and high crime to prevail in our most disadvantaged communities makes no economic sense.

For those in the sport sector, the good news is that change-makers are already in local communities across the country. These are young volunteers, aged 16 to 25, male and female, who lead by example. They are doers, leaders and organisers who, with the support of local Doorstep Sport projects, help their peers to take up a sporting habit for life.

You can make a difference

Sport brings huge benefits to young people’s lives. Even a small donation helps us to make those benefits available to our most disadvantaged communities.

Make a donation

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