Research by the Department of Health has shown that people living in disadvantaged communities do not do enough physical activity to keep themselves healthy.
StreetGames projects provide an effective means of improving health and wellbeing. They also tackle health inequalities within disadvantaged areas by encouraging more young people to get involved in sport and physical activity and, crucially, by keeping them coming back.
World Health Organization blueprint
StreetGames features as a case study in this publication by the World Health Organization. We are used to illustrate the importance of 'right cost' amongst a range of factors that the blueprint advises are essential when looking to get more young people active and playing sport.
paul [dot] jarvis [at] streetgames [dot] org (Paul Jarvis), StreetGames' Strategic Lead for Sport and Health, gave a presentation on how StreetGames is improving health and wellbeing in disadvantaged communities to the Public Service Improving Public Health conference.
View the presentation on YouTube here »
The briefing paper provides an overview how doorstep sport is being used to encourage physical activity within areas of high deprivation, including case study examples from projects in Birmingham and Cornwall. Doorstep sport – sport at the right time, in the right place, for the right price and in the right style - is about getting more young people involved, keeping them coming back and supporting them on a pathway to sustained behaviour change.