Building a Participation Legacy in Disadvantaged Communities from London 2012

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StreetGames is currently undertaking a research project aimed at building 2012 Games legacies within five areas of high deprivation. The five pilot projects (based in Newham, Birmingham, Newcastle-upon-Tyne, Newport and Pendle) will use the tested StreetGames methodology of ‘doorstep sport’ and the inspiration of the London 2012 Olympic and Paralympic Games to help build sustainable sporting legacies. 

The pilot projects will aim to build a 2012 community sport and physical activity legacy, incorporating the principles of UK public health policy aimed at bringing about a positive and lasting behaviour change within their area.  In particular, the pilot projects will be looking to:

• Increase the sport and physical activity levels of over 2,000 young people aged 11-25 years
• Enhance their local sports capacity (coaches, volunteers, clubs and access to facilities) in order to make community sport sustainable.

Brunel University have been commissioned to undertake in-depth evaluation case studies, to explore the impact and lessons learnt and to help produce dissemination materials to share the learning, which will include; a detailed report of the study findings, a practitioner toolkit and learning materials for sports workers and allied professions in health and youth work plus a framework for evaluating the participation legacy of future Games and other major sporting events.

The key staff undertaking the work from Brunel University are Professor Tess Kay, Dr Laura Hills and Dr Simon Bradford

The project is funded via a successful bid to the Coca-Cola Foundation -Active Healthy Living theme.