Coca-Cola donates London 2012 pin profits to StreetGames
Our partner, Coca-Cola Great Britain, has announced that it is to donate all profits it makes from the sale of its London 2012 pins (pictured) and merchandise to StreetGames.
The generous gesture is part of Coca-Cola Great Britain’s commitment to leaving a positive legacy that will benefit StreetGames well after the Games are over.
In addition, StreetGames volunteers will be working in the Pin Trading Centres spreading the StreetGames word, and seven giant artworks by street artist Luke Embden (pictured with the Respect artwork) and participants at StreetGames festivals, depicting the Olympic and Paralympic values, will also be on display at the Centres.
The Coca-Cola Official Olympic Games Pin Trading Centres have been present at every Games since Calgary 1988 Olympic Winter Games, and are a place where people can come together to share and celebrate the spirit of the Games, as well as add to their treasured pin collections.
For the London 2012 Olympic and Paralympic Games Coca-Cola will host two Pin Trading Centres – one on the Olympic Park, and one in Hyde Park. Pin trading will begin in Hyde Park on 17th July, 2012, with the launch of the Coca-Cola 10 Days to Go Countdown pin.
Pins and merchandise can be bought at the online Coke 2012 Store and in either of the two Pin Trading Centres.