Dancing for the Games – West Midlands: Increasing participation in StreetDance in the West Midlands – Inspired by the London 2012 Games

PUBLISHED

StreetGames case study

Dancing for the Games is a three year programme inspired by the London 2012 Olympic and Paralympic Games aimed at encouraging mass participation in dance across the West Midlands. The programme is funded by Legacy Trust UK, Arts Council England and Advantage West Midlands. Dancing for the Games began in 2009 and has so far commissioned a diverse range of dance projects across the region. The project set out to use the popularity of StreetDance to inspire young people, in particular using the StreetCheer dance format – a mix of StreetDance and Cheerleading, developed by UK Cheerleading Association.

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Research background

StreetGames has a dedicated research and knowledge team which:  

  • Analyses rates of participation and engagement in sport to explore the differentials across socio-economic groups.

  • Explores and analyses participation trends amongst young people from lower socio-economic groups within specific sports 

  • Commissions and reviews specific research studies aimed at exploring attitudes and motivations towards sport and physical activity amongst young people from lower socio-economic groups

  • Identifies and prepares briefing papers and good practice case studies in doorstep sport to share the learning of ‘what works’.

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