A non-traditional approach to football via the ‘Get Into Football’ programme with young people living in disadvantaged communities in London – Get Into Football programme


StreetGames case study

Launched in 2010, Get into Football (GIF) is a Football Association-led programme aimed at increasing adult participation. The programme is changing the way that football provides opportunities for people to take part in the game on a regular basis. This paper highlights what has been successful in the programme so far and what the challenges are for the future.

View the case study here »

Research background

StreetGames has a dedicated research and knowledge team which: 

  • Analyses rates of participation and engagement in sport to explore the differentials across socio-economic groups.

  • Explores and analyses participation trends amongst young people from lower socio-economic groups within specific sports 

  • Commissions and reviews specific research studies aimed at exploring attitudes and motivations towards sport and physical activity amongst young people from lower socio-economic groups

  • Identifies and prepares briefing papers and good practice case studies in doorstep sport to share the learning of ‘what works’.

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