Together we’ve accomplished a lot in those ten years. Let’s look at some of our best bits…

This year we’re celebrating ten years of amazing work with StreetGames, and marking the occasion with our brand new on-pack promotion.

Since forming in 2005, StreetGames has helped to make sport more widely available for young people living in disadvantaged communities throughout the UK. Recognising that sporting involvement and opportunities are lowest for low income and minority groups in the country, StreetGames works to bring sport directly to young people’s doorsteps in their local neighbourhoods, in the right style and at the right time.

Like StreetGames, Coca-Cola also recognises the power sport has to change lives. That’s why investment in sport has long been a part of our global strategy. In 2010 we made the decision to partner with StreetGames and help the charity fulfil its mission: mobilising the power of sport and physical activity to improve the lives of disadvantaged young people and the communities they live in.

It’s safe to say we haven’t looked back since. Over the past ten years, together we’ve provided fantastic sporting experiences to over 385,000 young people, as well as helped qualify over 30,000 sports coaches and volunteers.

Of course there have been some standout moments in that time: from our Mass Participation and Neighbourhood Festivals, in which more than 60,000 young people have taken part, to providing work experience to 50 StreetGames young people at the London 2012 Olympic and Paralympic Games, to bringing the FIFA World Cup Trophy to a sports coach in Southend during the 2014 FIFA World Cup ‘Win-a-Ball’ campaign.

And, more recently, sending six beneficiaries from the StreetGames network to the FIFA Women’s World Cup Final in France.

As you can likely tell by now, together we’ve built a lengthy highlights list over those ten years. So, in celebration of this landmark year, we thought we’d share with you some of our favourites...

The StreetGames Training Academy

In 2011, Coca-Cola and StreetGames united to launch the StreetGames Training Academy. When we said we’d qualified over 30,000 coaches, this is exactly what we were talking about.

Today offering 33 individual courses, the award-winning Training Academy is producing the UK’s next generation of community sports coaches.

London 2012

The London 2012 Olympic and Paralympic Games were huge for sport in the UK. For StreetGames, the partnership with Coca-Cola enabled the charity to forge new ties that would go on to create a true legacy following the Games.

In what was surely our standout moment from London 2012, the Coca-Cola x StreetGames partnership led to opportunities for 50 young people to work as part of the Coca-Cola team at all the Olympic and Paralympic venues throughout the Games.  We also celebrated 65 insprirational coaches and young people, giving them the chance to be Olympic Torch Bearers and donated all the profit - £100,000 – from the Olympic Pin Trading during the Games.

Glasgow 2014 Commonwealth Games

2014 saw the launch of the ‘Pop-Up Games’. 200 kitbags, each containing equipment for five sports, were delivered to the StreetGames network. Over 11,000 participants competed in the Pop-Up Games’ 146 competitions across the UK.

2015 Rugby World Cup

With the launch of the 2015 Rugby World Cup in England, with Coca-Cola as a Worldwide Partner, also came the launch of our Pop-Up Rugby initiative. Like we did the year before in summer 2014, eleven Pop Up Rugby Clubs were rolled out through the StreetGames network to help engage more young people with the sport.

Not only that, but tickets to Rugby World Cup fixtures were handed out to StreetGames beneficiaries throughout the tournament. Not even England getting knocked out in the group stages of a home World Cup could dampen spirits…


In 2014, Coca-Cola launched ParkLives, a free initiative encouraging people of all ages and abilities to get outdoors, make the most of their local park, meet new people and enjoy new experiences.

In 2016, as ParkLives grew from strength to strength, we knew exactly the right people to help take it to the next level – no prizes for guessing who…

Today ParkLives has had over 1 million participations with people enjoying the activities  in 45 different towns and cities  throughout the country.

STANDOUT STAT: In Birmingham, 52% of ParkLives attendees come from BME communities and 65% from the top two most deprived areas of the city.

Fit & Fed

Funded by the Coca-Cola Foundation and in partnership with StreetGames, Fit & Fed helped establish a programme to address the social issues of holiday hunger, isolation and inactivity in the UK’s most deprived communities. The successful pilot approach is now rolling out more widely across the UK

Premier League

At the start of 2019, Coca-Cola announced a new three-and-a-half-year partnership with the Premier League. We announced it with the promise that we’d bring fans closer to the action than ever before, and we can safely say that we’ve been doing exactly that with StreetGames.

During our Premier League Trophy Tour we brought the silverware to a local StreetGames football tournament in Manchester; and, more recently, we invited StreetGames to Stamford Bridge for a day of footballing fun on the pitch alongside Jermaine Jenas, Jimmy Floyd Hasselbaink, Fara Williams and a host of other famous faces.

We can’t wait to bring StreetGames even closer to the Premier League action over the next three years, but right now you can check out how we’re bringing football to more people than ever before with our brand new ‘Ball Games Allowed’ initiative.