People with great ideas to tackle inequalities in physical inactivity are being invited to apply to Ideas to Action – a new programme delivered by Design Council, supported by Sport England and funded by the National Lottery.  

These physical activity inequalities have existed for many years, and they have persisted, or even worsened, through the pandemic. Ideas to Action aims to support groups of people who are particularly less likely to be active right now. The programme is about doing things differently: working together and designing new solutions – based on what people want and need – to bring about positive, lasting change.

Ideas to Action participants will work closely with Design Council’s design experts to develop their ideas, projects, products or services and bring about positive and lasting change. Over six months, programme participants will benefit from weekly interactive workshops, expert one-to-one coaching and a range of online learning resources. Participants will develop design skills and mindsets which they can use beyond the programme, applying them to future challenges. In addition, they will benefit from building relationships with their peers and sharing learning as they go along. 

What inequalities is Ideas to Action trying to tackle?  

Ideas to Action is focused on addressing inequalities in physical activity across four challenge areas:  

  • Making changes within communities:working alongside communities to design safer places and spaces around homes and their neighbourhoods that encourage people who are facing barriers to being active. 
  • Inclusive design:working with people to design accessible, relevant and meaningful information, products or services that help them get active. 
  • Making social connections:creating opportunities for people who are less likely to be active to participate in physical activities to meet (physically or virtually) with others and be physically active. 
  • Getting active in the digital world:working with people who are finding it hard to be active to ensure they feel able to access and use online resources and book online activities. 

 

To get involved, participants will be addressing one of the four challenge areas and supporting at least one of the groups of people who are particularly facing key barriers to become active. 

  • people living on low incomes
  • girls or women 
  • people from Black, Asian and minority ethnic backgrounds
  • disabled people
  • those experiencing long-term health conditions.

How can you support?