StreetGames is delighted to announce the launch of an all-new campaign, aimed at bringing the benefits of sport and physical activity to more of the UK’s disadvantaged communities. Created by StreetGames’ long-time partners at Coca-Cola GB, the ‘Ball Games Allowed’ campaign will focus on creating new opportunities for young people to play football and to gain access to quality local coaching.

With as many as half of all young people reporting that they struggle to find ‘safe spaces’ for a kickabout, the need for action, and a more inclusive approach to play is clear.

‘Ball Games Allowed’ is fronted by former England international, and current footballing pundit Jermaine Jenas – who discusses the role that football has played in his development, as part of the campaign's new video series.

Discussing the campaign, Jermaine said:

“Football gave me everything when I was young – it took me away from anything bad and put a smile on my face, but it’s clear that there is still a lack of football spaces and coaches, particularly in more disadvantaged areas.

“It’s great to see StreetGames and Coca-Cola tackling this head on – they are actively going out there with the aim to create more safe spaces for young adults to play football and train more coaches, who ultimately act as role models to aspiring football players.”

In addition to connecting young people with vital resources and fresh opportunities, the campaign will also provide consumers with the chance to win Premier League tickets, when purchasing select Coca-Cola products. This promotion is now live, and will run until 1st September 2019,

‘Ball Games Allowed’ represents the latest collaboration between StreetGames and Coca-Cola GB, which has already resulted in free match day tickets being provided to StreetGames’ young participants, as well as several once-in-a-lifetime opportunities – including a recent ‘Play on the Pitch’ event at Chelsea’s Stamford Bridge.

Discussing the partnership, Kris Robbens, Marketing Director for Coca-Cola Great Britain and Ireland, commented:

“Football has an incredible power to bring people together and break down barriers and we want to celebrate that. But we know that many young people are still struggling to access pitches to play or support from coaches, so we want to address that. By working together with StreetGames, we want to give more aspiring footballers the opportunity to play in their local areas.”

StreetGames CEO, Jane Ashworth StreetGames OBE, also added:

“As part of our ongoing relationship with Coca‐Cola, we’re incredibly excited about the ‘Ball Games Allowed’ campaign and what the brand’s donation means for StreetGames’ mission to help young people growing up in disadvantaged areas to be healthier, safer and more successful.

“The lack of football spaces and coaches restricts so many, but by unlocking more, we are giving more aspiring footballers the chance to thrive. ‘Ball Games Allowed’ will enable us to open up access to facilities in 20 communities, for hundreds of young people where the need is greatest and train over 300 coaches working in our most disadvantaged neighbourhoods.”


Picked up a specially-branded Coca-Cola product? Vote for more local pitches or coaches to be in with a chance of winning Premier League tickets. Here's how:

For more information on ‘Where Everyone Plays’ and ‘Ball Games Allowed’, please visit the official website.