17th June 2019:

StreetGames is pleased to announce the launch of a fresh new initiative from the team at EAT. The EAT. ‘Summer of Sport’ campaign, which represents the latest collaboration between StreetGames and the UK chain of eateries, will focus on highlighting the importance of ‘providing real food to real people’, while also raising funds for StreetGames’ food poverty programme.

The campaign will run from now until the end of August, and see a portion of all proceeds generated by four hand-picked products donated to StreetGames’ #FitandFed. In addition to generating 25p per sale, EAT. stores will also feature StreetGames-branded charity boxes for the duration of the campaign.

EAT. will also work to raise awareness of the campaign by employing its fleet of so-called ‘smoothie bikes’, at select stores around the UK – encouraging customers to employ a little ‘pedal power’ to blend their own smoothies, and donate £2 to #FitandFed in the process.

Commenting on the campaign, EAT. Executive Chef Arnaud Kaziewicz, a MasterChef: The Professionals finalist in 2016, said:

"We are so proud to work with StreetGames on their Fit and Fed initiative and have experienced first-hand the benefits their projects bring to children during the holidays – from social interaction with others, delicious, healthy food, sports activities and fun. The funding goes towards making sure projects like these can continue to be run, and also allow other projects to be set up”.

EAT. will sell four ‘Fit and Fed’ branded products to drive donations, giving 25p per product sold. These products are:

NEW Wiltshire Ham & Piccalilli Bloomer (from £3.85) - Chunky Wiltshire Ham & Tangy Piccalilli with Garlic Herby Mayonnaise and Lettuce in our Dark Rye Bloomer.

NEW Mozzarella, Pesto & Tomato Baguette (from £3.85) - Creamy mozzarella and juicy tomatoes with Genovese pine nut pesto and cracked black pepper on a soft white baguette.

BEST-SELLING Mexican Chicken, Guacamole & Quinoa Salad (from £5.50) - Our Chef's favourite! Guacamole, chilli chicken, wholesome quinoa and grilled peppers with crunchy corn... everything you expect from a Mexican inspired dish.

NEW Summer Berry Pot (from £2.75) – a fruit pot of Strawberries, Blackberries and Blueberries.

Holly Oades, Customer Director at EAT., said:

“We are delighted and proud to build on our existing relationship with Fit and Fed.  In 2018 we raised over £10,000 through our charity box collections in store, and since then have been working closely with Fit and Fed on how to build on the support for this fantastic charity and help in their goal to reclaim the summer holidays for children across the UK. Our ambition for this summer alone is to raise over £25,000 and generate as much awareness for Fit and Fed as we possibly can”.

 StreetGames’ Head of Corporate Fundraising Mandy West, added:

“We’re tremendously excited to be involved in this campaign to bring the benefits of good food and proper nutrition to some of the UK’s most disadvantaged regions. The team at EAT. all have an enormous sense of enthusiasm for this work, and we are absolutely thrilled to be collaborating with them to do more for young people with less. Together, we can put a stop to holiday hunger, inactivity and isolation”.

EAT. will aim to support the charity across all channels in store and online to encourage customers to donate and send squads out of their shop environment to collect further donations and offer samples of the new ‘Fit and Fed’ stickered products on sale.  Through EAT.’s Charity Committee there will also be opportunities for EAT. employees, from shop to head office, to get involved through fundraising and volunteering.