The partnership launches through Under Armour’s UK Armour Day activity, which forms part of the brand’s commitment to giving back to local communities.
Through the partnership, StreetGames and Under Armour will work together to create experiences that help young people from under-served communities build self-belief and access opportunities that may otherwise be out of reach.
Under Armour has supported StreetGames since 2023, including a contribution towards the StreetGames Residential programme. In 2026, StreetGames became Under Armour’s UK charity partner, kickstarting the beginning of a longer-term relationship focused on supporting young people through sport and physical activity.
The partnership will provide young people with access to sports kit and equipment, inspiring experiences and opportunities to develop skills for the future. This includes opportunities to attend events, gain insights into different career pathways and take part in experiences designed to build confidence and aspirations.
Our Armour Day collaboration is the first example of this commitment in action, bringing young people together for an incredible experience centred around sport, inspiration and personal development.
“At StreetGames, we believe every young person should have the opportunity to benefit from the power of sport, regardless of their background or where they live. Through our network of trusted community organisations, we see every day how sport can build confidence, develop skills and help young people realise their ambitions. We are delighted to be partnering with Under Armour to create meaningful opportunities for young people from under-served communities, helping them to develop as leaders and shape brighter futures for themselves and their communities.”
Mark Lawrie OBE – StreetGames Chief Executive
“We’re committed to empowering those who strive for more. That’s why we are proud to be partnering with StreetGames. Through their work with young volunteers, StreetGames supports young people to step beyond what they know, gaining skills, confidence and a sense of purpose. StreetGames also understands that single moments can change a young person’s journey. Under Armour will help to create and amplify these defining moments, helping young people to see themselves differently, not limited by where they start, but motivated by where they could go.”
Frankie Spellman, EMEA Giveback Lead, Under Armour
We look forward to working with Under Armour to create more opportunities for young people to experience sport, develop confidence and access experiences that can have a lasting impact on their lives.