We are incredibly proud of the strong reputation we’ve built at StreetGames – recognised for our reach into under-served communities and our passion to get things done. Last year alone, we worked with and through our network of Community Partners to reach 400,000 young people, helping them to become safer, happier and more successful through sport. But as the need continues to grow, so must our response.
That is why we are on a mission to bring sport to young people’s doorsteps and amplify their voice.
Our updated brand will help us do exactly that – putting change for young people at the centre of our identity, enabling us to reach new audiences, campaign with even greater impact, and further boost the collective impact of our network to transform more young lives through sport.
This isn’t just a new logo – it’s a bold step forward. Our updated brand helps us speak directly to young people and the public, alongside policymakers, sports organisations and our community partners – because lasting change takes all of us.
Our refreshed messaging tells a simplified story of what we do so people can easily understand what StreetGames does and why they should care. We tell young people’s real stories, in their own voice, of how their lives have been transformed by the power of sport, to inspire other young people to take part.
Our updated brand reflects our longstanding values: courageous, passionate, people-centred, positive and pragmatic. We want to be known for improving young people’s lives, now and in the future, through sport and physical activity – with collaboration running through everything we do.
We want to thank everyone who has played a part in bringing the brand to life – especially our staff, trustees, vice presidents and ambassadors, young people, stakeholders, funders and partners, whose feedback and expertise have helped shape every stage of this process.
Over the coming weeks and months, you’ll see the brand roll out across our website, channels and materials.
If you’d like to join our movement and find out more about our work, please sign up to our newsletter using the form at the bottom of the page.