Us Girls

The award-winning Us Girls programme is designed to increase and sustain young women’s participation in sport and physical activity in under-served communities across the UK.

At StreetGames, we recognise the barriers faced by young women and girls in under-served communities when it comes to participating in sports and physical activities.

Our 1,000 Young Voices research shows that young women and girls in these communities tend to participate less in sports and physical activities. They have limited access to opportunities compared to their male counterparts and peers from wealthier backgrounds. As a result, their enthusiasm for sports and physical activity is often lower.

Results from our StreetGames network survey also reveal a pressing need to support young women and girls in becoming more physically active. An overwhelming 93% of community organisations within our network prioritise this support. However, only 36% reported having the necessary funding to facilitate such initiatives.

Barriers to participation in sport for young women and girls

39

%

Not feeling confident

38

%

Can’t afford it

36

%

A lack of time

35

%

Feeling too anxious

35

%

Being too self-conscious

26

%

Periods/PMT

Our aims and ambitions

We’re committed to addressing these barriers and empowering young women and girls to lead active and healthy lifestyles. Our Us Girls programme supports the StreetGames network in offering year-round Doorstep Sport in under-served communities, creating safe spaces where young women thrive with trusted mentors and tailored activities.

We prioritise developing a skilled workforce that understands and addresses the specific challenges faced by young women in underserved areas. We’re committed to diversity and inclusivity, striving to increase female representation in coaching and leadership roles. Through Doorstep Sport, we establish pathways for sustained participation, fostering healthy habits for life.

Us Girls ‘How to’ Guides

We have developed a series of ‘How to’ guides to help community partners deliver the right sporting and physical activity offer to engage young women and girls in under-served communities.

Useful Links

Women in Sport: Women in Sport is the longest-standing charity in its field with a proud history of securing change for women and girls.

Buddle: Learning and support resources to help organisations to attract more female participants and volunteers, and give them a high-quality experience to make sure they keep coming back.

This Girl Can: This Girl Can, funded by the National Lottery, seeks to tell the real stories of women who get active or play sport in the way that’s right for them.

Breaking Barriers toolkit: Based on the Breaking Barriers research report, created by Access Sport in partnership with the Sweaty Betty Foundation, Women In Sport and Nuffield Health, this toolkit provides guidance for community sport providers, funders and policymakers who want to engage disabled teenage girls in sport and exercise.