
New Insight
The Coronavirus Pandemic and now, the cost-of-living crisis, has impacted strongly on young people’s lives, the communities they live in and their ability to be active. That’s why StreetGames in partnership with Platypus Research have just undertaken a major research study to capture the views and opinions of 1,000 young people from lower-income households.
This new research amplifies the voices of 1,000 young people and shares key data about their key concerns, priorities, role models and inspirations – how young people spend their spare time /their hobbies and their sporting habits, motivations, barriers and associated emotions.
Seven Youth Segments
Young People’s feedback has also been used to create seven youth segments, which help to better understand the motivators, barriers, and associated emotions that young people experience in relation to sport – from those who play sport to release stress to those who would love to do more, but anxiety and self-confidence holds them back. Learn more about the seven youth segments here.
1,000 Voices – What we heard…
Do you want to find out more?
If you’d like to hear more about these research findings you can read the news article, Mark Lawrie’s blog post or attend our webinar and access additional information.
1000 Young Voices – Webinar 1 (12th October 2-3.30pm)
1000 Young Voices – Webinar 2 (19th October 2-3.30pm)