StreetGames launches this year’s Inspiration campaign, bringing unforgettable sporting experiences to underserved communities

This weekend, 30 young people from Girls United in South London got to witness the Women’s League Cup Final at Selhurst Park, marking the start of a series of unforgettable experiences that the Inspiration campaign promises to bring in 2023. 

Following the massive success of last year’s campaign, which connected over 24,000 young people and 725 community organisations to major sporting events such as the Commonwealth Games and the Rugby League World Cup, this year’s campaign is set to take things even further by creating even more access to major sporting events, opening doors to experiences that will stay with young people from underserved communities for a lifetime. 

The Inspiration campaign isn’t just about providing unforgettable sporting experiences for young people – it’s also about creating real change. StreetGames aims to leverage its expertise, knowledge, and connections to influence mainstream sports providers to better meet the needs of young people from low-income communities. 

By collaborating with National Governing Bodies (NGBs) that share its commitment to creating a lasting impact, StreetGames aims to identify those with the potential to make the greatest impact on young people. Together, we will work to develop a strategic approach that ensures all young people have equal opportunities to access and enjoy sports, regardless of their background. 

The campaign will also provide young people with volunteer opportunities to support their local communities. To make sure that these volunteering opportunities are maximised, StreetGames will provide training and development support to community organisations in the StreetGames network.  

Mark Lawrie, CEO of StreetGames said: “We were blown away by the success of the #Inspiration2022 campaign, which saw first-hand how connecting young people with major sporting events can have a ripple effect, inspiring them to get more involved in sport and physical activity. With the Inspiration campaign in 2023, we want to build on this success and create even more opportunities for young people to get involved.” 

“We know that volunteering can be a hugely rewarding experience for young people, and can help them to develop skills and confidence. By linking up young people with key people within NGBs and event organising committees, we can create more opportunities for them to make a real difference in their local communities.” 

Abigail Ingram, London Manager at Girls United said: “The Inspiration campaign is truly life-changing for the young people we work with. By providing opportunities to attend major sporting events like the Women’s League Cup final, we are giving them memories that will last a lifetime. But it’s more than just the thrill of the game – attending these events is an experience that shapes their development in countless ways. From navigating public transport to witnessing the inspiring players in action, it’s a journey that opens doors and broadens horizons.” 

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