News
UK Sport, in partnership with StreetGames, Liverpool FC Foundation, World Boxing Championships and Lucky Socks Media, has piloted its first content creator school for young people in Liverpool.
Over the past two weeks, the city’s M&S Bank Arena has played host to the World Boxing Championships, with the world’s best female and male boxers taking to the ring.
Thanks to StreetGames’ partnership with UK Sport as one of their first-ever Event Social Impact Partners, we were thrilled to be able to offer five young people from network members Liverpool FC Foundation the chance to be part of the action.
This opportunity saw the young people immersed in the live event experience, undergoing on-the-job training to learn what makes compelling content and the practical skills needed to film and edit their own videos. They’ve had access behind the scenes of the event and have met with fans and athletes alike to spark their creativity.
See some of their work in action on Instagram
We are proud to have helped bring the content creator opportunity to life as part of our Inspiration campaign, which aims to connect young people to major sporting events – offering unforgettable experiences as well as supporting them to develop key employability skills for the future.
Ryan Hardy, Premier League Inspires Senior Coordinator at Liverpool FC Foundation, shared the impact on participants: “The young people took so much from it – building confidence, creating content, and rubbing shoulders with some of the biggest names in boxing. Seeing their work go live across social media channels was a real highlight for them.”
Feedback from the young people has been overwhelmingly positive, with the experience exposing them to new options to build a career within sport: “I found this experience very interesting as it gave me a better understanding of content creation and the media. Learning from two experts was invaluable, and it was really exciting to have behind-the-scenes access at the boxing and to see the support from all the different countries.”
With their newfound skills and beginnings of a portfolio, the first cohort of the content creator school have even more options for their future.
