RESEARCH AND INSIGHTS
The Coca-Cola Company has a long heritage of breaking down barriers and bringing people together and felt there was a role to play at a time when local authority budgets across sports and recreation, parks and green spaces and public health were all being squeezed. On top of the struggle for access to green space, Coca-Cola Great Britain recognised that 40% of adults were already doing less than the recommended amount of physical activity, a particular issue in Britain’s most deprived areas.
Together, Coca-Cola and StreetGames gave young people and families living in disadvantaged areas the opportunity to access parks in their local communities through a variety of games or physical activities, including football, street golf and fitness. They also equipped participants with the skills, knowledge and confidence to access their local parks regularly and independently.
