RESEARCH AND INSIGHTS
Young women in East London often face financial, social and cultural challenges when it comes to accessing sports and fitness activities.
StreetGames’ award-winning Us Girls programme is designed to increase and sustain young women’s participation in sport and physical activity in underserved communities. The programme supports organisations the StreetGames network in offering year-round Doorstep Sport, creating safe spaces where young women thrive with trusted mentors and tailored activities. These organisations are embedded in the community, with strong track records of creating and facilitating effective and popular sports provision. Coaches, youth workers and programme managers are often based in the area, grew up in the area or work in local schools, and as a result offer a wealth of experience in terms of the challenges faced and the optimal
solutions.
StreetGames selected and supported five of these organisations across Tower Hamlets and Hackney, with whom we have developed longstanding relationships, to work on this project.
This report details the impact of the project, lessons learned and plans for future development.
