The Inspiration campaign in 2024

Key to the success of the Inspiration campaign is the variety of sports and differing scale of events for our network to engage with, with partnerships allowing us to further develop our offer in 2024. For the first time, we were able to provide a community organisation in London with the opportunity to attend the Diamond League Athletics event at the London Stadium as well supporting other local organisations to attend the exciting Major League Baseball Series event there too. On a more localised scale we worked with London Lionesses, Sheffield Hatters and Manchester Futsal club, all with the aim of connecting young people from their local areas to events taking place in the heart of their communities.  

Please do take a moment to have a look at the table at the bottom of this blog which showcases the full range of spectating opportunities we helped connect young people to last year.  

Volunteering

2024 also saw us continue to develop and deepen relationships across the major sporting events eco-system, with NGBs, event organisers and sport sector partners. We are passionate about working with these partners to support the creation of exciting and meaningful volunteer opportunities for young people from low-income, underserved communities.

As well as increasing opportunities for young people from underserved communities to volunteer at major sporting events, the Inspiration campaign is also committed to improving the experience and ensuring that it meets the needs of the young people we serve. Volunteer experiences from last year will act as a blueprint for success in this area – such as the opportunity for 22 young people from Newcastle to volunteer at the Great North Run, who were left feeling inspired by Mo Farah in his last race on home soil. Our ongoing partnership with Matchroom Boxing has also continued to go from strength to strength, and both organisations have refreshed their commitment to creating more opportunities like that provided to TJ, a former StreetGames Young Advisor, who was able to go behind the scenes of a major boxing fight week and work alongside the Matchroom media team.  

Team GB and Paris 2024

StreetGames’ charity partnership with Team GB took centre stage within the Inspiration campaign last year, allowing us to highlight the importance of the Olympics and Paralympics across the sporting landscape. Together we were able to create multiple ways to help connect young people to Paris 2024 – from kit distribution direct from Team GB and themed festivals in Newcastle and Hull, to Olympic and Paralympic-themed activator training workshops as well as resources like our Paris 2024 Top Tips Activation Guide. We also supported the #ChangeMakers initiative from Team GB, Paralympics GB, UK Sport and the National Lottery, which aimed to connect Olympic and Paralympic athletes to their local communities, inspiring young people as well as advocating for the role of sport and physical activity in these areas.  

StreetGames Young Advisors also played a major role in helping to connect young people to major sporting events last year – most notably during the StreetGames #NextGen Residential at Brathay, which saw the brilliant Young Advisor team running a series of Olympic themed activities and mini-Olympics to inspire the attendees.

All 2024 spectating opportunities