StreetGames Awarded Welsh Government Funding to Tackle Child Poverty Through Youth-Led Sport in South Wales

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StreetGames Awarded Welsh Government Funding to Tackle Child Poverty Through Youth-Led Sport in South Wales

StreetGames is pleased to have secured funding from the Welsh Government’s Child Poverty – Innovation and Supporting Communities Grant.

This significant investment will enable the delivery of an ambitious new project designed to tackle the root causes of child poverty by empowering young people through sport and community leadership.

The project, Doorstep Sport Activators (DSAs): Testing Opportunities for the Creation of Future Community Leaders, will be delivered across Merthyr Tydfil, Cardiff, Rhondda Cynon Taf and Bridgend, areas among the most underserved in Wales. 

The programme will train young people aged 16–24 as Doorstep Sport Activators, equipping them with leadership skills, employment readiness, and a platform to deliver fully funded, accessible sporting activities in their own communities.

This place-based, youth-led initiative aims to create positive role models, build community resilience, and expand access to volunteering and physical activity in areas where opportunities are often limited. 

Key Areas of Impact: 

  • Tackling Poverty and Inequality: All programme activities, training, and equipment will be provided by StreetGames, removing financial barriers and supporting young people whose families face economic hardship. 
  • Pathways Out of Poverty: Participants will gain valuable life skills, confidence, and employability support, including CV writing and interview preparation. 
  • Supporting Wellbeing: The programme will increase access to physical activity and help build trusted relationships with mentors, supporting young people’s mental and social wellbeing. 
  • Challenging Stigma: The project will work to break down negative perceptions around poverty, while creating inclusive, respectful environments led by young people from the communities they serve. 
  • Community Collaboration: Delivered in partnership with six community organisations, the project will build strong, local networks to ensure sustainability and shared learning across the region. 

Gareth Winmill, Head of Doorstep Sport and Network Engagement at StreetGames, said: “We are proud to be working in partnership with local organisations across South Wales to create real, lasting change. This investment from the Welsh Government will help us empower the next generation of community leaders and ensure more young people can access life-enhancing opportunities through Doorstep Sport – a key end game goal of our 10-year strategy, Active for Today and Tomorrow.” 

The project will launch in June 2025 and run through to February 2026, culminating in a bilingual celebration and dissemination event to share learning and support replication across Wales. 

StreetGames and Lee Valley Regional Park Authority Launch Strategic Partnership to Boost Youth Access to Sport in London

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StreetGames and Lee Valley Regional Park Authority Launch Strategic Partnership to Boost Youth Access to Sport in London

Schools Day at FIH Hockey Pro League 2024 event

StreetGames and Lee Valley Regional Park Authority are proud to announce a new strategic partnership, launching in spring 2025, aimed at transforming opportunities for young people in underserved communities across London and the South East through sport and physical activity.

This partnership combines StreetGames’ deep roots in community engagement with Lee Valley’s iconic venues and shared commitment to making sport and activity accessible to everyone. By working together, we’re aiming to break down barriers, boost wellbeing, and give young people more chances to get active, feel connected, and look forward to a brighter future.

A Shared Mission for Change

StreetGames is a national charity dedicated to building healthier, safer, and more successful communities by making sport and physical activity more accessible for young people in low-income areas. Its Doorstep Sport approach takes the right activities to the right places, meeting young people where they are and developing new opportunities.

Lee Valley’s 2023–2026 Sport and Active Recreation Strategy shares this commitment, with a focus on targeted interventions, access to world-class venues, and embedding physical activity into everyday life.

Key Aims of the Partnership

  • Expand access to sport for underserved young people
  • Support grassroots activity through grant funding
  • Bring communities closer to iconic Olympic venues
  • Bespoke staff training on engaging young people
  • Share insights to improve practice across the sector

What’s Coming Up

Community Access Fund & Active Communities Grant Scheme
These funds help community partners deliver local sport and activity experiences at Lee Valley sites.

Major Event Legacy Projects
We’re building connections between big events and local communities — through volunteering, fan experiences, and youth engagement.

Lee Valley Ice Centre Community Commitments
A 10-year plan focused on education, crime prevention, apprenticeships, and health & wellbeing.

Workforce Development & Training
StreetGames will provide expert-led training to help venue staff connect more meaningfully with young people.

This partnership is also about creating long-term change and developing new opportunities for young people. At its heart is a commitment to helping more young people from low-income backgrounds stay active, healthy, and connected. It’s also about creating inspirational pathways into sport, whether through volunteering, leadership, or participation, so that young people can see a future for themselves in the spaces where they’ve often been overlooked. By championing inclusive practices across the sport sector and sharing learning and innovation, the partnership aims to use shared expertise to influence policy and programme design, not just for now, but for years to come.

“This partnership allows us to turn our shared commitment to tackling inequality through sport into real, visible change. We’re reaching the young people traditional models often miss — and giving them reasons to believe they belong in these spaces.” — Craig McFadyen, Sport Partnerships and Inspiration Campaign Manager, StreetGames

“We believe sport and physical activity should be for everyone. This partnership with StreetGames means more young people will see our world class sport and leisure venues as places where they belong – where they can try new experiences, be active and inspired..” — Paul Coates, Lee Valley Regional Park Authority

Young People from StreetGames Network Make a Splash at the 2025 Aquatics GB Swimming Championships

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Young People from StreetGames Network Make a Splash at the 2025 Aquatics GB Swimming Championships

For many young people growing up in underserved communities, the world of elite sport can feel distant and inaccessible, whether due to geography, cost, or a lack of representation. That’s why the StreetGames Inspiration campaign is working to change the narrative, by connecting young people to the power and possibility of major sporting events.

At the 2025 Aquatics GB Swimming Championships, held at the iconic London Aquatics Centre at Queen Elizabeth Olympic Park, young people from across the StreetGames South East network were given the chance to not just witness, but take part in a day packed with world-class sport and once-in-a-lifetime experiences.

These championships brought together Britain’s top Olympic Pathway and Para-swimmers in a fully integrated programme of heats and finals, with World Championship team selection on the line. For many of the young people attending, it was their first time seeing elite sport up close, an experience that can light the spark of ambition, inspire confidence, and create a sense of belonging in spaces they may have previously felt excluded from.

Thanks to the StreetGames Inspiration campaign, young people from community organisations including Track Academy, Burgess Sports, Beyond the Bias, and Salaam Peace were able to experience the full spectrum of what a major sporting event has to offer.

The day offered young people from the StreetGames network a unique, all-access experience at the Aquatics GB Swimming Championships  from cheering in the stands and soaking up the atmosphere, to swimming in the Olympic pool themselves, and even volunteering behind the scenes as part of the Athlete Kit Team. Each activity gave participants a different way to engage with elite sport, helping them feel included, inspired, and part of the action.

Launched in 2022, the StreetGames Inspiration campaign is designed to break down the cultural and financial barriers that too often prevent young people from accessing the world of sport.

Craig McFadyen, Sport Partnerships and Inspiration Campaign Manager at StreetGames, said: “Major sporting events have the power to change lives, but often they feel completely out of reach for the young people we work with. That’s what makes days like this so powerful. It’s about showing them that they belong here, that this world is theirs too as participants, leaders, fans, and everything in between.”

Yvonne Simpson from Track Academy said: “We’re incredibly proud of the young people from Track Academy who formed part of the athlete kit team at the Aquatics GB Swimming Championships. Their professionalism and enthusiasm were praised by both officials and organisers, a real credit to them. We’re so thankful for this opportunity and look forward to building on this fantastic partnership.”

Inspired by this story?
If you’re an event organiser looking to create lasting community impact, or a Locally Trusted Organisation keen to connect young people with the world of elite sport, we’d love to hear from you. Contact our Inspiration Campaign Lead  – craig.mcfadyen@streetgames.org 

StreetGames Sport for Development Awards winners celebrate at Team GB headquarters

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StreetGames Sport for Development Awards winners celebrate at Team GB headquarters

We were delighted to welcome this year’s Award winners to a special celebration event in London on 14th March.

Hosted at the headquarters of our partners Team GB in central London, the event was an opportunity to hear more about our winners’ incredible efforts across a broad range of work – from community safety initiatives and projects tackling holiday hunger and inactivity, to the championing of youth voice. Each winner was presented with a trophy and certificate, along with some fantastic Team GB kit.

It was a pleasure to be joined at the event by Team GB athletes Abigail Irozuru, Peter Speight and Rachel Smith, who presented the winners with their awards alongside key partners from across the Sport for Development sector. The athletes also took part in a panel to share more about their own journeys and the importance of community sport and coaches in their success.

The event provided a brilliant opportunity for networking, with winners from different parts of the country exchanging ideas and inspiration, as well as connecting with StreetGames’ supporters and partners including Sport England, Sport Wales, the LTA and Greater London Authority.

Suffia Hussain, England winner of the Outstanding Work in Community Safety Award, said of the event: “When you create an environment like this, an opportunity to hear about all the amazing work and how much it means to everyone – for me, it was just inspiring. We’re all trying to make a difference, unlock that potential. That’s what keeps me going.”

Chantel Armstrong from Open House, England winner of the Mental Health and Wellbeing Award, added: “Winning this award is an incredible honour, and we are truly grateful for the recognition. The celebration event was a fantastic experience. Thank you to everyone who made this possible.”

Jen Rouse, Managing Director of the British Olympic Foundation, said: “Everyone at Team GB has been really inspired by the winners’ stories and the incredible impact that they are having in their local communities. The celebration event has been a brilliant opportunity for us to honour their hard work and to demonstrate the power of our ongoing partnership with StreetGames.”

StreetGames announced as one of UK Sport’s first Event Social Impact Partners

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StreetGames announced as one of UK Sport’s first Event Social Impact Partners

UK Sport has announced its first-ever Event Social Impact Partners for the LA cycle – four organisations who share their vision to use the platform of major events to power positive change.

In Making Live Sport Matter, a new major event strategic framework, UK Sport committed to continuing to embed social impact into events as a priority.

First introduced at their annual Event Partners Day 2025, UK Sport have revealed the four new partnerships with specialists who will be able to support the organisers of funded events. StreetGames are delighted to be one of these partners, along with Access Sport, Coach Core Foundation, and Loughborough University.

UK Sport Head of Events Esther Britten said: “Our ambition is to use the platform of major events hosted in the UK to deliver meaningful, societal change into host communities.

“By establishing these partnerships and making them available to the sector, we believe that they will supercharge work already being carried out by event hosting partners or help deliver on their ambitions that they don’t have capacity to achieve.

“These four organisations have the expertise, networks and influence to make a real difference in this area.”

What are Event Social Impact Partners?
Every event that UK Sport invests National Lottery funding into must have social impact at its heart and deliver positive, lasting change across areas including health and wellbeing, employment skills and EDI, alongside embedding environmental sustainability into event operations.

To support major events in their ambitions and relieve pressure on event managers, Event Social Impact Partners will deliver scalable, evidence-based initiatives across UK Sport’s events programme.

Providing support from bidding to delivery and beyond, the four partners will improve the capacity and capability of major event organisers to positively impact lives.

The focus of UK Sport’s work with StreetGames will be to connect young people with opportunities to spectate, volunteer and participate at events.

CEO Mark Lawrie said: “Since 2007, StreetGames has harnessed the power of sport to create positive change in the lives of young people living in underserved communities right across the UK. What’s really exciting about being a UK Sport Social Impact Partner and working with the major events is the breadth of opportunity we’ll be able to bring to people in multiple parts of the UK.

“We want to connect young people who live in some of our poorest communities into these events so that they can spectate and experience that major event atmosphere. They may get opportunities to volunteer around the events which will develop their skills and teamwork experience and also get the opportunity to participate in some of the sports that they watch.”

StreetGames Support Girls and Young Women to Have Their Say in Rochdale

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StreetGames Support Girls and Young Women to Have Their Say in Rochdale

A collaboration between StreetGames, Your Trust and Rochdale Youth Service has supported girls and young women to have their say on sport and physical activity in their local area.

Your Trust is a charity based at the heart of the community in Rochdale borough, and a member of the StreetGames network in the North West. Their mission is to support people to live active, creative, happy and healthy lives. A core part of their vision is for women and girls to feel empowered in their local community.

With this goal in mind, the organisation drew on the support of StreetGames and Rochdale Youth Service to organise an interactive youth voice activity for young women and girls to directly contribute to Your Trust’s plans for developing their physical activity offer.

On 21st February, around 20 girls and young women from the local area were invited to take part in a ‘walk and talk’ activity, starting from Heywood Leisure Centre and taking in local parks and recreational facilities. Participants were encouraged to identify the areas that felt safe and unsafe for them, and the reasons for this – sharing their initial perceptions and reactions through conversations with staff as well as taking photos to visually illustrate any opportunities or barriers identified.

After returning to the leisure centre, participants were invited to reflect in smaller groups on what they had seen, alongside their day-to-day experiences of participating in physical activity and local youth provision. Their feedback provided an invaluable insight into some of the barriers faced by girls and young women around sport and physical activity, as well as their unique experiences of different leisure facilities including parks, youth clubs and leisure centres – with issues identified including:

  • Lack of lights and security cameras in parks
  • Uncertainty about how to use facilities at leisure centres
  • A need for more staff trained in supporting young people with additional needs
  • Lack of confidence taking part in physical activity in front of strangers

This feedback will feed directly into Your Trust’s decision-making process, ensuring that plans are made with users’ needs right at the heart.

Following the youth voice session, Heywood Leisure Centre hosted a multi-sport festival for girls aged 11-19, with all activities planned by a steering group of female young leaders. A fantastic 106 attendees took part in sports and activities including dodgeball, spin classes and a silent disco. StreetGames also facilitated a Youth Voice activity which gave participants the chance to share their ideas and designs for a new Youth Zone on the leisure centre site, with their sketches and notes feeding directly into the plans – again placing youth voice at the centre.

We were delighted to contribute our expertise and experience around engaging women and girls, intersectionality, and youth voice and engagement, and look forward to continuing to support Your Trust in their forward-thinking and inclusive mission.

MATCHROOM LAUNCHES NEW THREE-YEAR STREETGAMES PARTNERSHIP WITH HUGE GRASSROOTS CELEBRATION IN MANCHESTER

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Matchroom launches new three-year StreetGames partnership with huge grassroots celebration in Manchester

StreetGames is proud to join forces with Matchroom Boxing as the latest Matchroom in the Community partner, kicking off an exciting fight week with one of Manchester’s biggest grassroots boxing events.

More than 200 local children and young people were invited to a special community boxing celebration at Co-op Live, the state-of-the-art arena that will host Jack Catterall’s WBO Interim World Super Lightweight Championship clash with Arnold Barboza Jr. this Saturday.

As a charity dedicated to connecting young people from low-income, underserved communities with access to sport, StreetGames will use this partnership to bring boxing to thousands more young people across the country, supported by a significant donation from the Matchroom Charitable Foundation through its StreetGames Inspiration Campaign.

A Three-Year Commitment to Expanding Access to Boxing

This long-term partnership will open doors for young people to participate at the grassroots level while also bridging the gap to the elite side of the sport. The initiative will:

  • Inspire young people to take up boxing.
  • Expand access to participation, spectating, and volunteering.
  • Help young people develop skills, confidence, and career opportunities.
  • Strengthen the partnership between StreetGames and Matchroom Boxing for lasting impact.

Over the next three years, StreetGames will support community organisations within its network by providing training, equipment, and funding to help deliver regular boxing sessions, taster events, and informal activities. Young people will also have the opportunity to attend major boxing events and experiences, giving them access to a sport that is often out of reach.

Additionally, the programme will provide volunteering and work experience opportunities, helping young people develop essential skills both in and out of the ring. By combining StreetGames’ expertise in community sport with Matchroom Boxing’s platform, this collaboration will make boxing more accessible than ever before.

A Spectacular Launch in Manchester

The partnership launched in style on Monday night, as hundreds of young people aged 10-16 from across Manchester took part in a special boxing taster session. The event showcased fun and innovative ways to introduce boxing, ensuring that young people of all backgrounds feel welcome in the sport.

Some of the fighters from the upcoming Catterall vs. Barboza Jr. blockbuster fight night, including Zelfa Barrett, William Crolla, and Conner Tudsbury, were on hand to help guide and inspire the young participants. Chris Webb, Member of Parliament for Blackpool South, also attended to show his support and share words of encouragement with the young people in attendance.

Through this partnership, StreetGames and Matchroom Boxing are working together to create life-changing opportunities for young people, ensuring they have access to boxing, whether as participants, spectators, or future industry professionals.

Matchroom Sport chairman Eddie Hearn said: “This partnership isn’t just about participation. it’s about inspiring young people by bringing them to major events and offering work experience within the industry. Through the Matchroom Charitable Foundation, we’re making a significant investment in StreetGames because we believe in their mission to take sport into communities that need it most.”

StreetGames CEO Mark Lawrie said: “Through our partnership with Matchroom, we are bringing real, mainstream sports like boxing into communities where young people often can’t access them. While some may go on to become future stars, the most important thing is that they now have the same opportunities as others—opportunities that could be life-changing.”

Alex Le Guével, Matchroom’s Head of Community Development, added: “We’ve been working with StreetGames for some time, supporting young people from low-income communities across three key areas. This initiative ensures that youngsters have access to the sport in trusted local spaces, empowering them with the confidence, discipline and opportunity to be the best they can be. It’s exciting to introduce more young people to the benefits of the sport.”

Winners announced for StreetGames Sport for Development Awards 2024

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Winners announced for StreetGames Sport for Development Awards 2024

About the Awards

The StreetGames Sport for Development Awards are an annual celebration of the outstanding individuals and organisations using sport and physical activity to transform the lives of children and young people living in underserved communities.

This year saw a record response to the Awards, with more than 460 nominations received – a testament to the breadth of incredible sport for development work happening in communities right across England and Wales.

As official charity partners of Team GB, we were delighted to welcome partners from the organisation to be part of this year’s judging panel alongside young people and community leaders from the StreetGames network, as well as StreetGames staff and trustees.

Mark Lawrie OBE, StreetGames Chief Executive, said: “We were blown away by the response to this year’s Awards, with the outstanding number of nominations received, and the powerful stories behind each and every one of these, speaking to the passion of the dedicated community organisations and individuals that make up the StreetGames network.

“We are honoured to be able to shine a spotlight on the impact of their tireless and transformational work and look forward to continuing to support them over the coming year.”

2024 winners

  • Coach/Volunteer of the Year

    This award honours the coaches and volunteers that have made a remarkable impact within their community. They set a shining example for others to follow, inspiring them to reach their full potential.

    England winner: Courtney “Ceejay” James (Future Kidz Development CiC – London)

    As Community Sports Coordinator at Future Kidz Development CiC, Coach Ceejay has dedicated over 23 years to community work through sports, fitness, and youth engagement, having a significant positive impact on the lives of underserved young people in London.

    Despite facing a particularly challenging time in 2024 with the loss of a close family member, he continued to work tirelessly to expand the organisation’s reach. This included leading teams to deliver handball taster sessions at major events including the Path to Paris Community Day and the London Youth Games Finals, creating opportunities for youngsters to try their hand at an Olympic sport. He also organised two summer programmes, providing opportunities for local youth to engage in sports and leadership activities.

    Ceejay’s continued commitment to inclusivity is evident in the development of Future Kidz Development’s Community Plus division, which offers tailored sports sessions for individuals with SEND, as well as organising competitive sports events for SEND schools and alternative provision. These initiatives have garnered support from key organisations including the West Ham Foundation and Better Gym in Newham – and with partnerships such as these continuing to grow stronger, Ceejay is keen to expand competitive provisions for this targeted audience in 2025.

    Beyond his role as a coach, Ceejay is a respected mentor, empowering young leaders through Future Kidz Development’s youth-led initiatives. Under his leadership, the NexGen Committee has enabled young people to plan and budget their own community projects while gaining essential public speaking and decision-making skills.

    His dedication to securing the future of the organisation also led him to participate in StreetGames’ Race for Investment program, equipping him with fundraising expertise to sustain and grow Future Kidz Development.

    With strengthened partnerships and an expanding range of services, Ceejay’s efforts in 2024 have laid a strong foundation for continued growth and impact in 2025.

    Wales winner: Dylan (Dallaglio RugbyWorks & Parc Prison)

    Dylan first became involved with Dallaglio RugbyWorks while serving his sentence at HMP & YOI Parc in Bridgend. The charity uses rugby to support incarcerated individuals by improving their physical and mental wellbeing and equipping them with essential life skills. Dylan’s passion for rugby helped him fully engage with the programme, demonstrating strong commitment and enthusiasm. As his release date neared, he expressed a desire to continue working with RugbyWorks and, with the support of staff, successfully secured a coaching role. While still serving his sentence, he was granted Release on Temporary Licence (ROTL) to speak at a RugbyWorks event, inspiring young people with his story. Upon release, he smoothly transitioned into his role as an assistant coach, quickly becoming a valued team member.

    Dylan’s ability to connect with young people has been key to his success as a coach. He has worked hard to develop his skills, allowing him to lead coaching sessions, deliver workshops, and mentor others effectively. In addition to coaching, he volunteers as a mentor at Parc Prison, using his experiences to guide and support incarcerated young people. His dedication has earned him deep respect within RugbyWorks, as well as recognition from external partners such as Swansea Youth Offending Team. Dylan’s journey highlights the power of sport in transforming lives, showcasing resilience, commitment, and the ability to create meaningful change through lived experience.

    Highly commended

    Michaela Castillo-Williams (Epic Partners – Midlands); Elias Fazli (Sports Fun 4 All – London & South East); Dwight Barnett (St Matthews Project – London & South East); Georgia Towart (Escape Intervention – North East); Moinul Islam (Outta Skool – North West); Hussain Master (Fishwick Rangers – North West); Jenson Harris (Off The Streets – Wales); Megan Cottrell (Aneurin Leisure Trust Sports Development – Wales); Andres Ramirez (LS14 Trust – Yorkshire & Humber)

  • Doorstep Sport Project of the Year

    This award celebrates the community projects that embody the core values of Doorstep Sport: providing accessible and affordable opportunities for young people to take part in informal physical activity within their local community through vibrant, varied, fun and sociable sessions.

    England winner: Epic Partners (Midlands)

    Epic Partners is a Midlands-based charity dedicated to empowering young people through sports, mentoring, and inclusive programmes. Their initiatives provide a safe and supportive environment, offering free weekly activities such as the Girls Club, which helps girls build confidence in sports, and the Health Hub, where young people can engage in sports, mindfulness, and cooking skills. Their Sports Academy broadens access to various physical activities, while free football and basketball sessions offer an alternative to expensive club memberships.

    Beyond sports, Epic Partners focuses on mentorship and youth development, helping young people build positive relationships and emotional resilience. Their Youth Club provides a safe space for 11-16-year-olds, reducing antisocial behaviour and encouraging positive life choices. The charity’s holistic approach ensures that young people’s social, emotional, and physical needs are met, leading to lasting change. Many participants, inspired by their experiences, later volunteer during school holidays, gaining valuable skills while supporting younger children in the same transformative programmes.

    Wales winner: Community Sports Hubs – Gwella

    Gwella Sports Development aims to offer positive experiences and opportunities to inspire people living in Flintshire to stay active and healthy. Across their seventeen Community Sports Hubs, more than 200 young individuals from diverse backgrounds gather weekly to participate in a wide range of free sessions. Activities on offer include boxing, football, skateboarding and multisports, providing a varied and vibrant offer to engage the local community.

    During school holidays, participants have the opportunity to take part in unique experiences including high-energy inflatable park sessions, go-karting adventures and climbing wall activities – enabling them to try things that they may not otherwise have the chance to, as well as building skills including resilience, teamwork and communication.

    At the core of the Hubs’ mission is the belief that every young person should have access to high-quality sport and physical activity, regardless of financial circumstances. All of their Community Sports Hubs sessions are therefore offered free of charge, removing barriers to participation and levelling the playing field for all.

    Highly commended

    Birmingham Youth Sports Academy (Midlands); EPIC Friday Night Street Sport Project (London & South East); Lee Dema (St Matthews Project – London & South East); Pelton Youth Project (North East); Black Scorpion Karate CIC (North West); Newport County in the Community (Wales); Abdul Malik Onasanya – Hoopcity (Reach Up Youth – Yorkshire & Humber)

  • #HolidaysMatter Award for Outstanding Holiday Activities Project

    This award celebrates the projects that provide free physical activity sessions and healthy meals to underserved young people across the UK during the school holidays, bridging the inequalities gap and ensuring that every child can enjoy healthy, active and fulfilling holiday experiences.

    England winner: Sporting Your Futures CIC (Midlands)

    Sporting Your Futures CIC’s Holiday Sports Camps provide young people in the West Midlands with access to a wide range of sports and physical activities, promoting their physical, mental, and social wellbeing. In 2024, the programme engaged 3,357 participants; with 97% of these young people eligible for free school meals, many of them may otherwise have struggled to access enriching physical activity during the school break. With a programme of activities including go-karting, fencing, and golf, however, they were able to discover new interests and develop a positive attitude to health and fitness. The initiative also prioritises inclusivity; with 84% of participants coming from ethnically diverse backgrounds, the organisation has worked hard to create a space where every young person feels valued, supported, and welcome, with the range of activities on offer specifically tailored to local need.

    Recognising the growing mental health challenges among young people, particularly post-COVID, the programme places strong emphasis on building resilience and emotional wellbeing through their holiday activities. With one in ten children in Birmingham experiencing a diagnosed mental health condition, the camps provide crucial support in reducing stress, anxiety, and social isolation.

    The overwhelmingly positive feedback from parents highlights the programme’s success, with 99.5% reporting that their children enjoyed the activities. Sporting Your Futures’ Holiday Sports Camps are a tangible example of the transformative impact of the Holiday Activities and Food (HAF) programme in the lives of young people living in underserved communities.

    Wales winner: Môn Actif & Anglesey Childcare and Play Team

    Môn Actif provides a range of opportunities to children and young people of all ages and abilities across Anglesey. Over the last year, the organisation has delivered 28 Fit and Fed holiday camps, benefitting more than 890 children and young people with free activities, healthy food, snacks and drinks. They have also provided activities including sport-specific camps, Family Fun Days, Disability Sports Camps, Community Swim Safe Days, and opportunities to take part in mountain biking, climbing, surfing, paddleboarding and more – taking these opportunities into the heart of communities, right on young people’s doorsteps.

    Môn Actif have collaborated with a wide range of organisations and services to enrich their provision and increase their outstanding impact, with partners including North Wales Police, the National Trust, Disability Sport Wales, Swim Safe UK, various NGBs, and many more. By partnering closely with StreetGames, the two organisations have been able to share their collective years of experience of what works when working with young people living in underserved communities and to make a real difference in the right places, for the right people, at the right time.

    Highly commended

    St Matthews Big Local (Midlands); Christian Johnson (CEF Lynx – London & South East); Lambton Street Youth and Community Hub (North East); Stockport County Community Trust (North West); Kallum Wallbank (Elite Community Hub – North West); Fit & Fed Merthyr Tydfil Housing Association (Wales); Swansea City AFC Foundation (Wales); Dance Action Zone Leeds (Yorkshire & Humber)

  • Mental Health and Wellbeing Award

    This award recognises those that champion the power of sport and physical activity in supporting young people’s mental wellbeing, showcasing the positive role of movement, connection and skills development.

    England winner: Open House CIC (Midlands)

    Open House is a Birmingham-based non-profit organisation dedicated to supporting young people’s wellbeing through youth clubs, workshops, mentoring, and sports activities. Founded in 2020 by Katie, a Child & Adolescent Psychotherapist, and Chantel, a Learning & Behaviour Mentor, the organisation focuses on mental wellbeing, social integration, and physical health. Despite being relatively new, Open House has become a vital community resource, taking a holistic and inclusive approach to meet the needs of young people, including those with special educational needs or who are not in education, employment, or training.

    The organisation offers a range of accessible initiatives, including seasonal holiday clubs, after-school programmes, outdoor activities, sports opportunities, and life skills workshops. It also provides arts and crafts sessions, knife crime awareness talks, and mentoring services, ensuring that young people receive tailored guidance and support to meet their needs. Beyond its own programmes, Open House also connects individuals with wider services and local businesses, going the extra mile when they see children and families in need by providing individual support and service direction.

    The impact of Open House is reflected in overwhelmingly positive community feedback, with young people praising the welcoming environment, supportive staff, and opportunities to make lifelong friendships.

    Wales winner: Wye Gymnastics & Galaxy Cheerleading

    Based in Caldicot, Wye Gymnastics & Galaxy Cheerleading (WGGC) runs 71 weekly sessions for more than 1,400 participants, using gymnastics and physical activity as a vehicle for social change.

    In 2024, WGGC expanded their longstanding programme for Muslim girls, with a new location in South Wales providing more opportunities for underrepresented groups to engage in physical activity. By creating safe, welcoming, and inclusive environments and ensuring cultural sensitivity, this approach has instilled confidence and a sense of belonging in participants as well as nurturing physical health. WGGC has also continued to increase its provision in low-income areas, launching new sessions in Pillgwenlly and offering bursaries to ensure financial barriers do not prevent participation.

    The club’s commitment to youth empowerment is evident in its Young Leaders Academy, which supports girls aged 12 and above in developing leadership and coaching skills. With 25 participants currently enrolled, the programme nurtures future role models and mentors, creating a lasting impact within the community.

    WGGC’s initiatives not only promote physical fitness but also enhance mental wellbeing by reducing social isolation and building positive aspirations. Their holistic approach demonstrates the power of sport in bridging social divides, supporting personal growth, and strengthening communities.

    Highly commended

    Dawn Bere (Northampton Saints Foundation – Midlands); Thru Life – Mental Health & Bereavement Thru Sports (London & South East); The Mental Shift CIC (North East); Peak Connections Project WAVE Adventure (North West); Natalie Hind (Happy Healthy You Bradford – Yorkshire & Humber)

  • Outstanding Work in Community Safety Award

    This award celebrates those that have recognised and harnessed the power of sport and community in breaking the cycle of youth crime in low-income areas, embracing physical activity and mentoring to support positive life choices.

    England winner: Suffia Hussain (Project On Guard/Goshukan Karate Academy – Yorkshire & Humber)

    Suffia Hussain, a karate and self-defence coach at Goshukan Karate Academy in West Yorkshire, developed Project On Guard in collaboration with West Yorkshire Police to address the need for a safe space for young people – particularly those in ‘harder to reach’ communities – to discuss and learn more about real life issues around personal safety. The five-week youth empowerment programme, designed for individuals aged 11 to 17, combines practical self-defence training with discussions on real-life issues including healthy relationships, grooming, coercive behaviour, gangs, and knife crime awareness – with these discussions often led by past graduates of the programme who serve as mentors. Originally created for girls and young women, the programme has since expanded to include tailored sessions for boys, ensuring inclusivity and relevance for all participants.

    The programme has continued to grow in popularity through word of mouth – a testament to its positive impact and Suffia’s ability to engage and connect with the young participants, with testimonials praising her restorative approach which allows young people to reflect on their choices and develop resilience. Suffia’s dedication has made Project On Guard a vital initiative in helping young people navigate challenges and make positive life choices.

    Wales winner: Milford Youth Matters – Under the Bridge

    Milford Youth Matters’ Under the Bridge project is a detached youth provision designed to engage young people aged 11+ in Milford Haven, focusing on four key areas: safety, crime perception, anti-social behaviour, and skill development. The project runs for two hours on Friday evenings during the summer holidays, filling a gap left by the absence of statutory youth services. In 2024, more than 220 individuals participated, with a total of 819 engagements recorded over six weeks. Using detached youth work in areas where young people naturally gather, the project offers sport and creative activities as well as volunteering opportunities – encouraging positive behaviour while reducing the likelihood of anti-social activities.

    A key objective of the project is to shift negative perceptions of young people in the local area; with activities taking place in a public area, the wider community have been able to witness participants’ positive engagement, helping to break down negative perceptions around young people.

    The initiative not only addresses anti-social behaviour but also promotes long-term engagement with youth services to help build safer, healthier, and more connected communities. Collaboration with local schools, policing teams, and the Milford Port Authority has further strengthened the initiative’s impact.

    Highly commended

    Go-Getta CIC (Midlands); BIGKID Foundation (London & South East); Your Trust (North West); Abraham Moss Warriors (North West); Môn Actif & Anglesey Childcare and Play Team (Wales)

  • Us Girls Award for Engaging Women and Girls

    This award recognises those that have positively engaged with women and girls to increase and sustain participation in sport and physical activity, creating safe spaces where young women thrive with trusted mentors and tailored activities.

    England winner: Fight for Peace (London)

    Fight for Peace supports young people to reach their full potential by combining combat sports with essential youth services such as employability training, education, and mentorship. The organisation started 2024 with a commitment to increase participation levels of women and girls, with their action plan focusing on improving representation amongst coaches and mentors, expanding outreach, and creating exclusive spaces for young women and girls.

    The organisation now has two flagship services that exclusively engage young women and girls: free, twice-weekly women-only boxing sessions for those aged 14 to 25, designed to create a safe and supportive environment for young women to build confidence, skills, and community; and Lutadoras (Portuguese for “Women Fighters”). Lutadoras is a weekly personal development session for young women and girls aged 7 to 25 to come together to explore issues, build confidence and a strong sense of identity, overcome challenges, and promote personal growth.

    The group has also led on the delivery of the #FriendsCanTell project, supporting young women and girls to help friends in toxic relationships. Evaluations of the programme have revealed significant improvements in participants’ mental wellbeing, self-confidence, and ability to navigate personal challenges.

    As a result of these initiatives, the organisation has seen a fantastic 300% increase in participation of women and girls.

    Wales winner: Newport Live

    Girls Takeover from Newport Live is a programme designed to empower girls aged 11-18 in Newport by providing a safe and supportive environment to engage in fitness activities and community events. The programme offers a wide range of activities, including fitness sessions, swimming, football, 5km walks, arts and crafts, and “chill and chat” sessions. Gym-based activities include group classes like Zumba, Spin, Pilates, and circuits, allowing participants to become familiar with different fitness instructors and class formats. By creating a comfortable, supportive atmosphere, the programme helps girls feel less intimidated when attending fitness classes in the future.

    The success of the programme is rooted in its responsiveness to participant feedback. While the first session had only three participants, recent events have seen attendance rise to 34 – with a total of 367 girls engaged over 17 sessions. Many girls have gained confidence to attend gym sessions independently, and some have even become ambassadors for Newport Live, promoting health and fitness. Girls Takeover also helps to identify and engage female volunteers, providing them with opportunities to receive training that could lead to employment.

    Feedback from both participants and their parents has been overwhelmingly positive; girls report enjoying the variety of activities and the supportive, non-judgmental environment, whilst parents appreciate the opportunity for their daughters to engage in physical activity in a safe and encouraging space.

    Highly commended

    InUnity – Ariel & Silks project (Midlands); Trapped in Zone One – Move and Stretch (London & South East); Nadia Iftkhar (Company of Others – North East); India Perris Redding (Sale Sharks – North West); Us Girls Off The Streets (Wales); Madison Collins (Dance Action Zone Leeds – Yorkshire & Humber)

  • Young Volunteer of the Year

    This award celebrates the young volunteers, aged up to 25, that have put their all into personal development. From developing their skills to getting out of their comfort zone and growing their confidence, these individuals will have come a long way in a short space of time.

    England winner: Zain Boyko (Wigan Youth Zone – North West)

    Since getting involved with StreetGames as a Young Advisor, Zain has contributed more than 200 volunteering hours across a variety of projects. As part of the StreetGames Doorstep Sport Advisory Group, Zain has provided valuable feedback from a young leader’s perspective as well as bringing considerable experience from his part-time youth worker role at his community organisation. He has also participated in a Youth Design Jam supported by StreetGames, Sport England and Innovation Unit, to prototype and iterate ways to embed Youth Voice in Sport England’s work, and across the grassroots sport sector. This project saw him learning about the service design process whilst harnessing his creativity. He was a great leader and a valuable team player, able to spot when to step back and support others to input when he felt their voice was missing from the conversation.

    Most recently, Zain was an integral member of the Young Advisor team delivering the #NextGen Residential 2024 at Brathay. As well as bringing creative ideas and positive challenge to the planning process, Zain took seamlessly to the role on site; he was incredibly supportive of his immediate Young Advisor team as well as his team of young volunteers and always led by example, including jumping into the lake to support a peer. Zain has always been humble in his approach and is a brilliant ambassador for StreetGames.

    Wales winner: Jaydyn Chadwick and Warwick Williams (Valleys Gymnastics Academy)

    Jaydyn and Warwick initially joined Valleys Gymnastics Academy as participants in their Freerunning sessions. Over time they became increasingly more engaged, assisting their coach with sessions. Around two years ago they approached the staff with a request to begin volunteering, showing unwavering dedication since that time. Both have now completed their Welsh Gymnastics Leadership qualification and volunteer on a weekly basis in the Freerunning session for children aged 7-9, as well as assisting in the older age group session in which they also actively participate.

    Their contributions are highly valued by the lead coach, Craig, who appreciates their commitment and the positive influence they have as exceptional role models for other participants. Both volunteers demonstrate a strong sense of empathy and enthusiasm, especially when working with participants who have additional needs. Their involvement with Valleys Gymnastics Academy has grown significantly; they continue to play an increasingly important role in supporting young participants as well as working on other projects and initiatives across the organisation.

    Highly commended

    Ishmail Asif (Youth Connect Walsall – Midlands); Mahfuza Salam (Society Links – London & South East); Charlie Nottingham (SVP Deaf Centre Newcastle & Newcastle Youth Panel – North East); Elemerite Sukula (Be The Change – North West); Bobby Hooper (Milford Youth Matters – Wales); Evie Hodgeson (Bulldogs BCA – Wales); Ebrahim Jarjoue (Champions Community Sport and Health CIC – Yorkshire & Humber)

  • Youth Voice Champion

    This award celebrates those that have recognised and embraced the power of youth voice. They have amplified young people’s voices and helped to ensure that their views and needs have been heard.

    England winner: Ben Rigby (Sporting Communities – Midlands)

    Ben Rigby is Managing Director at Midlands-based Sporting Communities. He has spent many years championing youth voice, empowering young people to speak out, share their views, and actively participate in decision-making. For Ben, involving young people in decision-making and shaping the projects that impact them is essential, ensuring their perspectives are included from the start and throughout projects.

    For the past six years, Ben has led projects in multiple counties, amplifying the voices of marginalised young people and helping to turn their ideas into action – creating assets including Cheadle Skate Park, a Cruyff Court, and the UK’s first PlayZone, as well as community initiatives such as a youth-led podcast during the COVID-19 pandemic and ‘Safe Places’ for women and girls, which is now supported by over 70 organisations. This year, Ben led the UK’s first Youth Innovation Conference, bringing together more than 200 young people and professionals to explore innovative practices and strengthen youth inclusion in decision-making. He also leads the Derby City Youth Alliance Youth Voice Group, connecting youth voice groups across the region to share ideas and influence local decisions.

    What sets Ben apart is his ability to turn challenges into opportunities. He finds solutions to help every young person feel confident enough to speak out, lead projects, and influence local and national decisions and strategies. His work has touched the lives of countless young people, ensuring their voices are heard, and more importantly, acted upon.

    Wales winner: Keira Edwards (Wales Netball)

    In 2024, Wales Netball partnered with StreetGames to create the Blitz Netball Activator, a coaching workshop designed to engage new audiences and train coaches, volunteers, and leaders to run netball activities in community settings. Recognising that their current netball offer was not reaching underserved groups, Wales Netball, led by Keira, set a goal of creating a new product that was diverse and accessible to those living in poverty. Keira was passionate about making sure that the new workshop was designed by young people from low-income, underserved communities, as this was primarily the target audience for the new offer.

    The design and development process involved around 50 young people aged 12 to 25 from Wrexham, Flintshire, and Denbighshire, using a range of interactive methods to gather their input. Not all of the group had netball playing or coaching experience, with only 53% having previously played netball within PE lessons and only 20% currently playing netball in a competitive club setting. The young people’s ideas were captured using a range of creative methods including games, flipchart tasks, videos and online surveys. Each young person involved received kit and equipment and were part of naming the end product, creating a sense of collective identity and achievement.

    The project had a significant impact on the young people involved, with 100% of them reporting the development of new skills. The Blitz Netball Activator was successfully launched, with more than 20 tutors to date trained to deliver the workshop across England and Wales. This innovative approach by Wales Netball, particularly through the inclusion of youth voices, has set a high standard for other National Governing Bodies to follow. By creating a product that resonates with young people, the initiative promises to make netball more accessible and appealing to a wider audience, ensuring its future growth and sustainability.

    Highly commended

    Mia Griffin (Any Girl Netball – Midlands); Omari Hunte (BIGKID Foundation – London & South East); Zoe Watson (Newcastle Youth Panel – North East); L!sten (PIE: Pursuing Individual Excellence – North West); Jamal Aadan (Cardiff Youth Service – Wales); Justyna Kiernoziak (Gwella Flintshire Libraries & Leisure – Wales); Imran Ali (Saalik Project – Yorkshire & Humber)

StreetGames Joins Forces with Comic Relief to Launch 40th Anniversary Campaign

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StreetGames Joins Forces with Comic Relief to Launch 40th Anniversary Campaign

StreetGames was proud to team up with Comic Relief and community organisation Pro Touch SA to help launch the 40th Anniversary Comic Relief campaign at Tufnell Park School in Islington.

The special event, held on 29th January 2025, showcased the power of community sport and engagement in creating brighter futures for young people. 

The event was featured live on BBC Breakfast, with comedian Sara Pascoe making a special appearance to bring some extra fun and energy to the morning. Children attending the Breakfast Club, supported by Comic Relief funding, had the opportunity to take part in a range of exciting activities, including dodgeball, arts and crafts, and even some cake decorating. 

The breakfast club is part of a wider initiative to provide safe, supportive, and fun environments for young people in underserved communities, ensuring they start their day with a healthy meal and engaging activities that promote well-being. 

A Milestone Year for Comic Relief 

The launch of Red Nose Day 2025 marks the start of an exciting milestone year for Comic Relief, as the charity celebrates its 40th birthday. Since its inception in 1985, Comic Relief has been using the power of solidarity and silliness to tackle some of the most urgent problems faced by people in the UK and worldwide. 

Over the past 40 years, communities, schools, workplaces, and families have come together to raise over £1.6 billion, helping to support over 100 million people. Thanks to this incredible generosity, Comic Relief has worked with organisations that provide food, essential healthcare, and safe shelter to those who need it most. 

But as the world evolves, so do the challenges people face. With so many individuals and families experiencing difficult times, this year’s Red Nose Day is more important than ever. It’s a chance for people to come together, spread joy, and raise vital funds to help those forced to make impossible choices every day. The need for life-changing support is just as urgent today as it was in 1985. 

A Celebration of Community and Sport 

The event at Tufnell Park School highlighted the importance of local organisations like Pro Touch SA in delivering impactful community programmes. By joining forces, StreetGames, Comic Relief, and Pro Touch are making sure young people have the chance to feel inspired, build connections, and grow in confidence. 

Speaking at the event, James Gregory, StreetGames Area Director for London & South East, said: 

“Comic Relief funding enables us to support community organisations in helping young people stay active through sport while also enjoying a healthy breakfast—giving them the best possible start to their day. 

“It’s fantastic to see the impact of initiatives like this breakfast club, which not only provide essential support but also bring joy and energy to young people’s mornings. We’re proud to work alongside Comic Relief and Pro Touch to celebrate 40 years of Comic Relief and continue making a real difference in communities.” 

StreetGames Launches 3-Year Partnership with City Bridge Foundation to Empower Local Doorstep Sport Organisations

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StreetGames Launches 3-Year Partnership with City Bridge Foundation to Empower Local Doorstep Sport Organisations

StreetGames is thrilled to announce an exciting new partnership with City Bridge Foundation, London’s biggest independent charity funder, that will run for the next three years.

This collaboration will enable StreetGames to support 150 community organisations to grow their capacity and capability, making them even more effective at delivering sport and physical activity to transform lives of children and young people. 

Focusing on community organisations based in or working across Brent, Tower Hamlets, and Lambeth, this partnership aligns with StreetGames’ mission to harness the power of sport to change lives and strengthen communities. By providing organisations with the tools and support they need to grow, the programme will help them deliver high-quality Doorstep Sport initiatives that offer accessible, inclusive, and locally relevant opportunities for young people in underrepresented areas. 

Mark Lawrie OBE, StreetGames CEO commented: “This generous three-year grant from City Bridge Foundation will have a huge impact on our ability to support community organisations working in some of London’s most underserved areas. By investing in the growth and sustainability of these organisations, this partnership will help ensure that more young people can benefit from life-changing opportunities through sport. We are incredibly grateful to City Bridge Foundation for recognising the value of this work and for their commitment to helping local communities thrive.” 

Paul Martinelli, City Bridge Foundation chair, said: “We’re delighted to be able to support the work of StreetGames and the organisations they fund to empower children and young people to enjoy the benefits of sport and physical activity. 

 “This project will align their expertise with the grassroots knowledge of community organisations across the three boroughs, helping to deliver a physical and mental health boost to thousands of young people.” 

What the Programme Offers 

Participating community organisations will receive tailored support led by experienced practitioners, helping to enhance organisational effectiveness. This includes developing short- and long-term organisational health plans, guidance on fundraising and investment strategies, and workforce development opportunities to strengthen coaching and delivery. Community organisations will also receive support in creating a theory of change and logic model, access to monitoring and evaluation tools, and assistance with communications to raise their profile and showcase their impact. Additionally, the programme offers youth voice development through initiatives like the ‘Young Community Innovator’ programme and guidance on building strategic partnerships to broaden networks and increase reach. 

Get Involved 

Community organisations are invited to express their interest in this programme, which offers a valuable opportunity to enhance both operations and frontline impact. If you are interested in applying for funding, please complete our Expression of Interest Form. 

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