Winners announced for StreetGames Sport for Development Awards 2024

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Winners announced for StreetGames Sport for Development Awards 2024

About the Awards

The StreetGames Sport for Development Awards are an annual celebration of the outstanding individuals and organisations using sport and physical activity to transform the lives of children and young people living in underserved communities.

This year saw a record response to the Awards, with more than 460 nominations received – a testament to the breadth of incredible sport for development work happening in communities right across England and Wales.

As official charity partners of Team GB, we were delighted to welcome partners from the organisation to be part of this year’s judging panel alongside young people and community leaders from the StreetGames network, as well as StreetGames staff and trustees.

Mark Lawrie OBE, StreetGames Chief Executive, said: “We were blown away by the response to this year’s Awards, with the outstanding number of nominations received, and the powerful stories behind each and every one of these, speaking to the passion of the dedicated community organisations and individuals that make up the StreetGames network.

“We are honoured to be able to shine a spotlight on the impact of their tireless and transformational work and look forward to continuing to support them over the coming year.”

2024 winners

  • Coach/Volunteer of the Year

    This award honours the coaches and volunteers that have made a remarkable impact within their community. They set a shining example for others to follow, inspiring them to reach their full potential.

    England winner: Courtney “Ceejay” James (Future Kidz Development CiC – London)

    As Community Sports Coordinator at Future Kidz Development CiC, Coach Ceejay has dedicated over 23 years to community work through sports, fitness, and youth engagement, having a significant positive impact on the lives of underserved young people in London.

    Despite facing a particularly challenging time in 2024 with the loss of a close family member, he continued to work tirelessly to expand the organisation’s reach. This included leading teams to deliver handball taster sessions at major events including the Path to Paris Community Day and the London Youth Games Finals, creating opportunities for youngsters to try their hand at an Olympic sport. He also organised two summer programmes, providing opportunities for local youth to engage in sports and leadership activities.

    Ceejay’s continued commitment to inclusivity is evident in the development of Future Kidz Development’s Community Plus division, which offers tailored sports sessions for individuals with SEND, as well as organising competitive sports events for SEND schools and alternative provision. These initiatives have garnered support from key organisations including the West Ham Foundation and Better Gym in Newham – and with partnerships such as these continuing to grow stronger, Ceejay is keen to expand competitive provisions for this targeted audience in 2025.

    Beyond his role as a coach, Ceejay is a respected mentor, empowering young leaders through Future Kidz Development’s youth-led initiatives. Under his leadership, the NexGen Committee has enabled young people to plan and budget their own community projects while gaining essential public speaking and decision-making skills.

    His dedication to securing the future of the organisation also led him to participate in StreetGames’ Race for Investment program, equipping him with fundraising expertise to sustain and grow Future Kidz Development.

    With strengthened partnerships and an expanding range of services, Ceejay’s efforts in 2024 have laid a strong foundation for continued growth and impact in 2025.

    Wales winner: Dylan (Dallaglio RugbyWorks & Parc Prison)

    Dylan first became involved with Dallaglio RugbyWorks while serving his sentence at HMP & YOI Parc in Bridgend. The charity uses rugby to support incarcerated individuals by improving their physical and mental wellbeing and equipping them with essential life skills. Dylan’s passion for rugby helped him fully engage with the programme, demonstrating strong commitment and enthusiasm. As his release date neared, he expressed a desire to continue working with RugbyWorks and, with the support of staff, successfully secured a coaching role. While still serving his sentence, he was granted Release on Temporary Licence (ROTL) to speak at a RugbyWorks event, inspiring young people with his story. Upon release, he smoothly transitioned into his role as an assistant coach, quickly becoming a valued team member.

    Dylan’s ability to connect with young people has been key to his success as a coach. He has worked hard to develop his skills, allowing him to lead coaching sessions, deliver workshops, and mentor others effectively. In addition to coaching, he volunteers as a mentor at Parc Prison, using his experiences to guide and support incarcerated young people. His dedication has earned him deep respect within RugbyWorks, as well as recognition from external partners such as Swansea Youth Offending Team. Dylan’s journey highlights the power of sport in transforming lives, showcasing resilience, commitment, and the ability to create meaningful change through lived experience.

    Highly commended

    Michaela Castillo-Williams (Epic Partners – Midlands); Elias Fazli (Sports Fun 4 All – London & South East); Dwight Barnett (St Matthews Project – London & South East); Georgia Towart (Escape Intervention – North East); Moinul Islam (Outta Skool – North West); Hussain Master (Fishwick Rangers – North West); Jenson Harris (Off The Streets – Wales); Megan Cottrell (Aneurin Leisure Trust Sports Development – Wales); Andres Ramirez (LS14 Trust – Yorkshire & Humber)

  • Doorstep Sport Project of the Year

    This award celebrates the community projects that embody the core values of Doorstep Sport: providing accessible and affordable opportunities for young people to take part in informal physical activity within their local community through vibrant, varied, fun and sociable sessions.

    England winner: Epic Partners (Midlands)

    Epic Partners is a Midlands-based charity dedicated to empowering young people through sports, mentoring, and inclusive programmes. Their initiatives provide a safe and supportive environment, offering free weekly activities such as the Girls Club, which helps girls build confidence in sports, and the Health Hub, where young people can engage in sports, mindfulness, and cooking skills. Their Sports Academy broadens access to various physical activities, while free football and basketball sessions offer an alternative to expensive club memberships.

    Beyond sports, Epic Partners focuses on mentorship and youth development, helping young people build positive relationships and emotional resilience. Their Youth Club provides a safe space for 11-16-year-olds, reducing antisocial behaviour and encouraging positive life choices. The charity’s holistic approach ensures that young people’s social, emotional, and physical needs are met, leading to lasting change. Many participants, inspired by their experiences, later volunteer during school holidays, gaining valuable skills while supporting younger children in the same transformative programmes.

    Wales winner: Community Sports Hubs – Gwella

    Gwella Sports Development aims to offer positive experiences and opportunities to inspire people living in Flintshire to stay active and healthy. Across their seventeen Community Sports Hubs, more than 200 young individuals from diverse backgrounds gather weekly to participate in a wide range of free sessions. Activities on offer include boxing, football, skateboarding and multisports, providing a varied and vibrant offer to engage the local community.

    During school holidays, participants have the opportunity to take part in unique experiences including high-energy inflatable park sessions, go-karting adventures and climbing wall activities – enabling them to try things that they may not otherwise have the chance to, as well as building skills including resilience, teamwork and communication.

    At the core of the Hubs’ mission is the belief that every young person should have access to high-quality sport and physical activity, regardless of financial circumstances. All of their Community Sports Hubs sessions are therefore offered free of charge, removing barriers to participation and levelling the playing field for all.

    Highly commended

    Birmingham Youth Sports Academy (Midlands); EPIC Friday Night Street Sport Project (London & South East); Lee Dema (St Matthews Project – London & South East); Pelton Youth Project (North East); Black Scorpion Karate CIC (North West); Newport County in the Community (Wales); Abdul Malik Onasanya – Hoopcity (Reach Up Youth – Yorkshire & Humber)

  • #HolidaysMatter Award for Outstanding Holiday Activities Project

    This award celebrates the projects that provide free physical activity sessions and healthy meals to underserved young people across the UK during the school holidays, bridging the inequalities gap and ensuring that every child can enjoy healthy, active and fulfilling holiday experiences.

    England winner: Sporting Your Futures CIC (Midlands)

    Sporting Your Futures CIC’s Holiday Sports Camps provide young people in the West Midlands with access to a wide range of sports and physical activities, promoting their physical, mental, and social wellbeing. In 2024, the programme engaged 3,357 participants; with 97% of these young people eligible for free school meals, many of them may otherwise have struggled to access enriching physical activity during the school break. With a programme of activities including go-karting, fencing, and golf, however, they were able to discover new interests and develop a positive attitude to health and fitness. The initiative also prioritises inclusivity; with 84% of participants coming from ethnically diverse backgrounds, the organisation has worked hard to create a space where every young person feels valued, supported, and welcome, with the range of activities on offer specifically tailored to local need.

    Recognising the growing mental health challenges among young people, particularly post-COVID, the programme places strong emphasis on building resilience and emotional wellbeing through their holiday activities. With one in ten children in Birmingham experiencing a diagnosed mental health condition, the camps provide crucial support in reducing stress, anxiety, and social isolation.

    The overwhelmingly positive feedback from parents highlights the programme’s success, with 99.5% reporting that their children enjoyed the activities. Sporting Your Futures’ Holiday Sports Camps are a tangible example of the transformative impact of the Holiday Activities and Food (HAF) programme in the lives of young people living in underserved communities.

    Wales winner: Môn Actif & Anglesey Childcare and Play Team

    Môn Actif provides a range of opportunities to children and young people of all ages and abilities across Anglesey. Over the last year, the organisation has delivered 28 Fit and Fed holiday camps, benefitting more than 890 children and young people with free activities, healthy food, snacks and drinks. They have also provided activities including sport-specific camps, Family Fun Days, Disability Sports Camps, Community Swim Safe Days, and opportunities to take part in mountain biking, climbing, surfing, paddleboarding and more – taking these opportunities into the heart of communities, right on young people’s doorsteps.

    Môn Actif have collaborated with a wide range of organisations and services to enrich their provision and increase their outstanding impact, with partners including North Wales Police, the National Trust, Disability Sport Wales, Swim Safe UK, various NGBs, and many more. By partnering closely with StreetGames, the two organisations have been able to share their collective years of experience of what works when working with young people living in underserved communities and to make a real difference in the right places, for the right people, at the right time.

    Highly commended

    St Matthews Big Local (Midlands); Christian Johnson (CEF Lynx – London & South East); Lambton Street Youth and Community Hub (North East); Stockport County Community Trust (North West); Kallum Wallbank (Elite Community Hub – North West); Fit & Fed Merthyr Tydfil Housing Association (Wales); Swansea City AFC Foundation (Wales); Dance Action Zone Leeds (Yorkshire & Humber)

  • Mental Health and Wellbeing Award

    This award recognises those that champion the power of sport and physical activity in supporting young people’s mental wellbeing, showcasing the positive role of movement, connection and skills development.

    England winner: Open House CIC (Midlands)

    Open House is a Birmingham-based non-profit organisation dedicated to supporting young people’s wellbeing through youth clubs, workshops, mentoring, and sports activities. Founded in 2020 by Katie, a Child & Adolescent Psychotherapist, and Chantel, a Learning & Behaviour Mentor, the organisation focuses on mental wellbeing, social integration, and physical health. Despite being relatively new, Open House has become a vital community resource, taking a holistic and inclusive approach to meet the needs of young people, including those with special educational needs or who are not in education, employment, or training.

    The organisation offers a range of accessible initiatives, including seasonal holiday clubs, after-school programmes, outdoor activities, sports opportunities, and life skills workshops. It also provides arts and crafts sessions, knife crime awareness talks, and mentoring services, ensuring that young people receive tailored guidance and support to meet their needs. Beyond its own programmes, Open House also connects individuals with wider services and local businesses, going the extra mile when they see children and families in need by providing individual support and service direction.

    The impact of Open House is reflected in overwhelmingly positive community feedback, with young people praising the welcoming environment, supportive staff, and opportunities to make lifelong friendships.

    Wales winner: Wye Gymnastics & Galaxy Cheerleading

    Based in Caldicot, Wye Gymnastics & Galaxy Cheerleading (WGGC) runs 71 weekly sessions for more than 1,400 participants, using gymnastics and physical activity as a vehicle for social change.

    In 2024, WGGC expanded their longstanding programme for Muslim girls, with a new location in South Wales providing more opportunities for underrepresented groups to engage in physical activity. By creating safe, welcoming, and inclusive environments and ensuring cultural sensitivity, this approach has instilled confidence and a sense of belonging in participants as well as nurturing physical health. WGGC has also continued to increase its provision in low-income areas, launching new sessions in Pillgwenlly and offering bursaries to ensure financial barriers do not prevent participation.

    The club’s commitment to youth empowerment is evident in its Young Leaders Academy, which supports girls aged 12 and above in developing leadership and coaching skills. With 25 participants currently enrolled, the programme nurtures future role models and mentors, creating a lasting impact within the community.

    WGGC’s initiatives not only promote physical fitness but also enhance mental wellbeing by reducing social isolation and building positive aspirations. Their holistic approach demonstrates the power of sport in bridging social divides, supporting personal growth, and strengthening communities.

    Highly commended

    Dawn Bere (Northampton Saints Foundation – Midlands); Thru Life – Mental Health & Bereavement Thru Sports (London & South East); The Mental Shift CIC (North East); Peak Connections Project WAVE Adventure (North West); Natalie Hind (Happy Healthy You Bradford – Yorkshire & Humber)

  • Outstanding Work in Community Safety Award

    This award celebrates those that have recognised and harnessed the power of sport and community in breaking the cycle of youth crime in low-income areas, embracing physical activity and mentoring to support positive life choices.

    England winner: Suffia Hussain (Project On Guard/Goshukan Karate Academy – Yorkshire & Humber)

    Suffia Hussain, a karate and self-defence coach at Goshukan Karate Academy in West Yorkshire, developed Project On Guard in collaboration with West Yorkshire Police to address the need for a safe space for young people – particularly those in ‘harder to reach’ communities – to discuss and learn more about real life issues around personal safety. The five-week youth empowerment programme, designed for individuals aged 11 to 17, combines practical self-defence training with discussions on real-life issues including healthy relationships, grooming, coercive behaviour, gangs, and knife crime awareness – with these discussions often led by past graduates of the programme who serve as mentors. Originally created for girls and young women, the programme has since expanded to include tailored sessions for boys, ensuring inclusivity and relevance for all participants.

    The programme has continued to grow in popularity through word of mouth – a testament to its positive impact and Suffia’s ability to engage and connect with the young participants, with testimonials praising her restorative approach which allows young people to reflect on their choices and develop resilience. Suffia’s dedication has made Project On Guard a vital initiative in helping young people navigate challenges and make positive life choices.

    Wales winner: Milford Youth Matters – Under the Bridge

    Milford Youth Matters’ Under the Bridge project is a detached youth provision designed to engage young people aged 11+ in Milford Haven, focusing on four key areas: safety, crime perception, anti-social behaviour, and skill development. The project runs for two hours on Friday evenings during the summer holidays, filling a gap left by the absence of statutory youth services. In 2024, more than 220 individuals participated, with a total of 819 engagements recorded over six weeks. Using detached youth work in areas where young people naturally gather, the project offers sport and creative activities as well as volunteering opportunities – encouraging positive behaviour while reducing the likelihood of anti-social activities.

    A key objective of the project is to shift negative perceptions of young people in the local area; with activities taking place in a public area, the wider community have been able to witness participants’ positive engagement, helping to break down negative perceptions around young people.

    The initiative not only addresses anti-social behaviour but also promotes long-term engagement with youth services to help build safer, healthier, and more connected communities. Collaboration with local schools, policing teams, and the Milford Port Authority has further strengthened the initiative’s impact.

    Highly commended

    Go-Getta CIC (Midlands); BIGKID Foundation (London & South East); Your Trust (North West); Abraham Moss Warriors (North West); Môn Actif & Anglesey Childcare and Play Team (Wales)

  • Us Girls Award for Engaging Women and Girls

    This award recognises those that have positively engaged with women and girls to increase and sustain participation in sport and physical activity, creating safe spaces where young women thrive with trusted mentors and tailored activities.

    England winner: Fight for Peace (London)

    Fight for Peace supports young people to reach their full potential by combining combat sports with essential youth services such as employability training, education, and mentorship. The organisation started 2024 with a commitment to increase participation levels of women and girls, with their action plan focusing on improving representation amongst coaches and mentors, expanding outreach, and creating exclusive spaces for young women and girls.

    The organisation now has two flagship services that exclusively engage young women and girls: free, twice-weekly women-only boxing sessions for those aged 14 to 25, designed to create a safe and supportive environment for young women to build confidence, skills, and community; and Lutadoras (Portuguese for “Women Fighters”). Lutadoras is a weekly personal development session for young women and girls aged 7 to 25 to come together to explore issues, build confidence and a strong sense of identity, overcome challenges, and promote personal growth.

    The group has also led on the delivery of the #FriendsCanTell project, supporting young women and girls to help friends in toxic relationships. Evaluations of the programme have revealed significant improvements in participants’ mental wellbeing, self-confidence, and ability to navigate personal challenges.

    As a result of these initiatives, the organisation has seen a fantastic 300% increase in participation of women and girls.

    Wales winner: Newport Live

    Girls Takeover from Newport Live is a programme designed to empower girls aged 11-18 in Newport by providing a safe and supportive environment to engage in fitness activities and community events. The programme offers a wide range of activities, including fitness sessions, swimming, football, 5km walks, arts and crafts, and “chill and chat” sessions. Gym-based activities include group classes like Zumba, Spin, Pilates, and circuits, allowing participants to become familiar with different fitness instructors and class formats. By creating a comfortable, supportive atmosphere, the programme helps girls feel less intimidated when attending fitness classes in the future.

    The success of the programme is rooted in its responsiveness to participant feedback. While the first session had only three participants, recent events have seen attendance rise to 34 – with a total of 367 girls engaged over 17 sessions. Many girls have gained confidence to attend gym sessions independently, and some have even become ambassadors for Newport Live, promoting health and fitness. Girls Takeover also helps to identify and engage female volunteers, providing them with opportunities to receive training that could lead to employment.

    Feedback from both participants and their parents has been overwhelmingly positive; girls report enjoying the variety of activities and the supportive, non-judgmental environment, whilst parents appreciate the opportunity for their daughters to engage in physical activity in a safe and encouraging space.

    Highly commended

    InUnity – Ariel & Silks project (Midlands); Trapped in Zone One – Move and Stretch (London & South East); Nadia Iftkhar (Company of Others – North East); India Perris Redding (Sale Sharks – North West); Us Girls Off The Streets (Wales); Madison Collins (Dance Action Zone Leeds – Yorkshire & Humber)

  • Young Volunteer of the Year

    This award celebrates the young volunteers, aged up to 25, that have put their all into personal development. From developing their skills to getting out of their comfort zone and growing their confidence, these individuals will have come a long way in a short space of time.

    England winner: Zain Boyko (Wigan Youth Zone – North West)

    Since getting involved with StreetGames as a Young Advisor, Zain has contributed more than 200 volunteering hours across a variety of projects. As part of the StreetGames Doorstep Sport Advisory Group, Zain has provided valuable feedback from a young leader’s perspective as well as bringing considerable experience from his part-time youth worker role at his community organisation. He has also participated in a Youth Design Jam supported by StreetGames, Sport England and Innovation Unit, to prototype and iterate ways to embed Youth Voice in Sport England’s work, and across the grassroots sport sector. This project saw him learning about the service design process whilst harnessing his creativity. He was a great leader and a valuable team player, able to spot when to step back and support others to input when he felt their voice was missing from the conversation.

    Most recently, Zain was an integral member of the Young Advisor team delivering the #NextGen Residential 2024 at Brathay. As well as bringing creative ideas and positive challenge to the planning process, Zain took seamlessly to the role on site; he was incredibly supportive of his immediate Young Advisor team as well as his team of young volunteers and always led by example, including jumping into the lake to support a peer. Zain has always been humble in his approach and is a brilliant ambassador for StreetGames.

    Wales winner: Jaydyn Chadwick and Warwick Williams (Valleys Gymnastics Academy)

    Jaydyn and Warwick initially joined Valleys Gymnastics Academy as participants in their Freerunning sessions. Over time they became increasingly more engaged, assisting their coach with sessions. Around two years ago they approached the staff with a request to begin volunteering, showing unwavering dedication since that time. Both have now completed their Welsh Gymnastics Leadership qualification and volunteer on a weekly basis in the Freerunning session for children aged 7-9, as well as assisting in the older age group session in which they also actively participate.

    Their contributions are highly valued by the lead coach, Craig, who appreciates their commitment and the positive influence they have as exceptional role models for other participants. Both volunteers demonstrate a strong sense of empathy and enthusiasm, especially when working with participants who have additional needs. Their involvement with Valleys Gymnastics Academy has grown significantly; they continue to play an increasingly important role in supporting young participants as well as working on other projects and initiatives across the organisation.

    Highly commended

    Ishmail Asif (Youth Connect Walsall – Midlands); Mahfuza Salam (Society Links – London & South East); Charlie Nottingham (SVP Deaf Centre Newcastle & Newcastle Youth Panel – North East); Elemerite Sukula (Be The Change – North West); Bobby Hooper (Milford Youth Matters – Wales); Evie Hodgeson (Bulldogs BCA – Wales); Ebrahim Jarjoue (Champions Community Sport and Health CIC – Yorkshire & Humber)

  • Youth Voice Champion

    This award celebrates those that have recognised and embraced the power of youth voice. They have amplified young people’s voices and helped to ensure that their views and needs have been heard.

    England winner: Ben Rigby (Sporting Communities – Midlands)

    Ben Rigby is Managing Director at Midlands-based Sporting Communities. He has spent many years championing youth voice, empowering young people to speak out, share their views, and actively participate in decision-making. For Ben, involving young people in decision-making and shaping the projects that impact them is essential, ensuring their perspectives are included from the start and throughout projects.

    For the past six years, Ben has led projects in multiple counties, amplifying the voices of marginalised young people and helping to turn their ideas into action – creating assets including Cheadle Skate Park, a Cruyff Court, and the UK’s first PlayZone, as well as community initiatives such as a youth-led podcast during the COVID-19 pandemic and ‘Safe Places’ for women and girls, which is now supported by over 70 organisations. This year, Ben led the UK’s first Youth Innovation Conference, bringing together more than 200 young people and professionals to explore innovative practices and strengthen youth inclusion in decision-making. He also leads the Derby City Youth Alliance Youth Voice Group, connecting youth voice groups across the region to share ideas and influence local decisions.

    What sets Ben apart is his ability to turn challenges into opportunities. He finds solutions to help every young person feel confident enough to speak out, lead projects, and influence local and national decisions and strategies. His work has touched the lives of countless young people, ensuring their voices are heard, and more importantly, acted upon.

    Wales winner: Keira Edwards (Wales Netball)

    In 2024, Wales Netball partnered with StreetGames to create the Blitz Netball Activator, a coaching workshop designed to engage new audiences and train coaches, volunteers, and leaders to run netball activities in community settings. Recognising that their current netball offer was not reaching underserved groups, Wales Netball, led by Keira, set a goal of creating a new product that was diverse and accessible to those living in poverty. Keira was passionate about making sure that the new workshop was designed by young people from low-income, underserved communities, as this was primarily the target audience for the new offer.

    The design and development process involved around 50 young people aged 12 to 25 from Wrexham, Flintshire, and Denbighshire, using a range of interactive methods to gather their input. Not all of the group had netball playing or coaching experience, with only 53% having previously played netball within PE lessons and only 20% currently playing netball in a competitive club setting. The young people’s ideas were captured using a range of creative methods including games, flipchart tasks, videos and online surveys. Each young person involved received kit and equipment and were part of naming the end product, creating a sense of collective identity and achievement.

    The project had a significant impact on the young people involved, with 100% of them reporting the development of new skills. The Blitz Netball Activator was successfully launched, with more than 20 tutors to date trained to deliver the workshop across England and Wales. This innovative approach by Wales Netball, particularly through the inclusion of youth voices, has set a high standard for other National Governing Bodies to follow. By creating a product that resonates with young people, the initiative promises to make netball more accessible and appealing to a wider audience, ensuring its future growth and sustainability.

    Highly commended

    Mia Griffin (Any Girl Netball – Midlands); Omari Hunte (BIGKID Foundation – London & South East); Zoe Watson (Newcastle Youth Panel – North East); L!sten (PIE: Pursuing Individual Excellence – North West); Jamal Aadan (Cardiff Youth Service – Wales); Justyna Kiernoziak (Gwella Flintshire Libraries & Leisure – Wales); Imran Ali (Saalik Project – Yorkshire & Humber)

The Inspiration campaign in 2024

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The Inspiration campaign in 2024

Written by Craig McFadyen, Inspiration Campaign Lead 

As we move into the new year, it provides us with an opportunity to reflect back on 2024 and yet another inspirational year of sporting events – the jewel in the crown being, of course, the Paris 2024 Olympics and Paralympics. 

The StreetGames Inspiration campaign continued to support young people from our network of community organisations to connect to major sporting events, through spectating, participating and volunteering opportunities. 

Spectating

We were thrilled to be able to offer opportunities for young people across our network to attend a number of high profile, world-class events in 2024. These included flagship Rugby League events including the Challenge Cup Final at Wembley and the Super League Grand Final at Old Trafford, an array of Matchroom Boxing events, England’s Lionesses taking on Sweden and the USA, and cricket’s fast-paced Hundred matches, as well as one of the UK’s most iconic events of the sporting calendar: tennis at Wimbledon.  

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events across England and Wales

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tickets distributed to community organisations across the network

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individual community organisations engaged

Key to the success of the Inspiration campaign is the variety of sports and differing scale of events for our network to engage with, with partnerships allowing us to further develop our offer in 2024. For the first time, we were able to provide a community organisation in London with the opportunity to attend the Diamond League Athletics event at the London Stadium as well supporting other local organisations to attend the exciting Major League Baseball Series event there too. On a more localised scale we worked with London Lionesses, Sheffield Hatters and Manchester Futsal club, all with the aim of connecting young people from their local areas to events taking place in the heart of their communities.  

Please do take a moment to have a look at the table at the bottom of this blog which showcases the full range of spectating opportunities we helped connect young people to last year.  

Volunteering

2024 also saw us continue to develop and deepen relationships across the major sporting events eco-system, with NGBs, event organisers and sport sector partners. We are passionate about working with these partners to support the creation of exciting and meaningful volunteer opportunities for young people from low-income, underserved communities.

As well as increasing opportunities for young people from underserved communities to volunteer at major sporting events, the Inspiration campaign is also committed to improving the experience and ensuring that it meets the needs of the young people we serve. Volunteer experiences from last year will act as a blueprint for success in this area – such as the opportunity for 22 young people from Newcastle to volunteer at the Great North Run, who were left feeling inspired by Mo Farah in his last race on home soil. Our ongoing partnership with Matchroom Boxing has also continued to go from strength to strength, and both organisations have refreshed their commitment to creating more opportunities like that provided to TJ, a former StreetGames Young Advisor, who was able to go behind the scenes of a major boxing fight week and work alongside the Matchroom media team.  

Team GB and Paris 2024

StreetGames’ charity partnership with Team GB took centre stage within the Inspiration campaign last year, allowing us to highlight the importance of the Olympics and Paralympics across the sporting landscape. Together we were able to create multiple ways to help connect young people to Paris 2024 – from kit distribution direct from Team GB and themed festivals in Newcastle and Hull, to Olympic and Paralympic-themed activator training workshops as well as resources like our Paris 2024 Top Tips Activation Guide. We also supported the #ChangeMakers initiative from Team GB, Paralympics GB, UK Sport and the National Lottery, which aimed to connect Olympic and Paralympic athletes to their local communities, inspiring young people as well as advocating for the role of sport and physical activity in these areas.  

StreetGames Young Advisors also played a major role in helping to connect young people to major sporting events last year – most notably during the StreetGames #NextGen Residential at Brathay, which saw the brilliant Young Advisor team running a series of Olympic themed activities and mini-Olympics to inspire the attendees.

Learn more about our partnership with Team GB in 2024 in our infographic.

Looking forward

As 2025 gets underway, we are excited to continue our work to connect young people from low-income, underserved communities to major sporting events. We have some exciting opportunities on the horizon for this year and beyond, so please do keep an eye on our What’s On page for the latest.  

We are also keen to further our work with NGBs this year to widen the opportunities that we can offer through the Inspiration campaign. Please do visit our Changing Sport page for more information about how we can work together to transform the lives of young people and strengthen communities through sport.  

If you’d like to hear more about the Inspiration Campaign and how you can support our mission, please get in touch.

All 2024 spectating opportunities

Sport  Event 
Athletics  Diamond League Athletics 
Baseball  MLB London Series  
Basketball  BBL All-Star Game 
Basketball  Sheffield Hatters vs London Lions (WBBL) 
Basketball  BBL Play Off Final 
Basketball  Wales Men vs English Universities 
Boxing  Matchroom Boxing – Gill vs Barrett/Dixon vs Carabajal 
Boxing  Denny vs Cash 
Boxing  Matchroom Boxing – Dixon vs Harper, Sheffield 
Boxing  Edwards vs Yafai – Birmingham 
Cricket  The Hundred – London Spirit vs Manchester Originals 
Cricket  The Hundred – Welsh Fire vs Birmingham Phoenix 
Cricket  The Hundred – Northern Superchargers vs London Spirit 
Cricket  The Hundred – Trent Rockets vs Oval Invincibles 
Cricket  The Hundred – Birmingham Phoenix vs Manchester Originals 
Cycling  UCI Track Cycling Champions League 
Football  Women’s National League Cup Final 
Football  England Women vs Sweden  
Football  England Women vs Germany 
Football  London Lionesses vs Charlton Athletic 
Football  London Lionesses vs Birmingham City 
Football  London Lionesses vs Southampton 
Football  England Women vs USA – Wembley, London 
Football  England Women vs Switzerland 
Football  London Lionesses vs Southampton 
Futsal  UEFA Futsal Champions League 
Gymnastics  British Team – Gym Micro Team Finals 
Netball  Cardiff Dragons vs Leeds Rhinos 
Rugby League  Leeds Rhinos vs Salford Red Devils 
Rugby League  Challenge Cup Final 
Rugby League  Rugby League Magic Weekend 
Rugby League  Women’s Super League Grand Final  
Rugby League  Super League Grand Final 
Rugby League  England RL vs Samoa – Wigan 
Rugby League  England RL vs Samoa – Leeds 
Tennis  Rothesay Open – Nottingham 
Tennis  Rothesay Open – Birmingham 
Tennis  Lexus Ilkley Trophy 
Tennis  Wimbledon 
Tennis  Davis Cup – Manchester 
Volleyball  London Lionhearts vs Team Sideout Polonia 
Wheelchair Rugby  Wheelchair Basketball Quad Nations 

StreetGames Launches NGB Offer to Boost Opportunities in Underserved Communities 

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StreetGames Launches NGB Offer to Boost Opportunities in Underserved Communities

StreetGames has announced the launch of its National Governing Bodies Offer, a support initiative designed to help NGBs of sport reach young people in low-income, underserved communities. This offer invites NGBs to join the StreetGames network, providing them with resources, connections, and expertise to engage more effectively with these young people and create lasting, positive change in their lives. 

StreetGames, an organisation dedicated to improving the lives of underserved young people through accessible sports and physical activity, aims to level the playing field for young people who face barriers to participation. By partnering with NGBs and the wider sports sector, StreetGames strives to create a sustainable shift in how mainstream sports providers interact with youth from underserved communities. The offer is part of this mission, providing NGBs with an evidence-based approach built on StreetGames’ 15 years of experience in Doorstep Sport. 

The Doorstep Sport model—at the heart of StreetGames’ approach—is designed to bring sports directly to young people in a way that resonates with them, promoting not just physical health but also resilience, social connections, and personal growth. By enabling NGBs to adopt Doorstep Sport principles, StreetGames seeks to build capacity within the sports sector to provide accessible, inclusive, and engaging sports programmes for young people in underserved communities. 

Why Join the StreetGames Network? 

Joining the StreetGames network connects NGBs with a community of like-minded partners, practical tools, and resources, while providing pathways for NGBs to develop their strategies for reaching underserved young people. The offer supports NGBs in creating opportunities that meet young people where they are, helping ensure that every child, regardless of background, has the chance to engage in meaningful physical activity. 

By supporting sports providers in adapting their practices, StreetGames hopes to address the pressing inequality in sports access and inspire sustainable change across the sector. For interested NGBs, more information can be found on the new Changing Sport – The StreetGames Approach with National Governing Bodies landing page. 

Olympians and Paralympians back Birmingham’s groundbreaking watersports festival

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Olympians and Paralympians back Birmingham’s groundbreaking watersports festival

The ‘Into the Green and Blue: Watersports Festival’ gave more than 1,000 young people from some of Birmingham’s most underserved communities the chance to experience a range of watersports for free. Held at the Andrew Simpson Centre and across eight paddle sports hubs along Birmingham’s canal network, participants enjoyed activities such as Bell Boating, Kayaking, Sailing, Power Boating, and Rowing.

Organised by StreetGames in partnership with Paddle UK, British Rowing, and Andrew Simpson Sailing, the festival is part of the ongoing Birmingham Community Paddle Sports Project, which aims to increase access to watersports. As the official charity partner of Team GB, StreetGames welcomed athletes Emma Wiggs, Esme Booth, and Rob Oliver through the Team GB ChangeMaker campaign, which seeks to remove barriers in sport and inspire the next generation of athletes.

Since its inception in 2022, the Birmingham Community Paddle Sport Project, supported by StreetGames in partnership with Olympic canoeist Andy Train, Paddle UK and the Canal & River Trust, has aimed to engage Birmingham’s most underserved communities by increasing access and promoting participation in paddle sport across city’s canal network. 

This festival is an example of what can be achieved through partnership working in the city and will aim to create further opportunities for year-round sporting activity to be available to children and young people across the city in the future. 

Ray Vince, Area Lead, StreetGames said: “StreetGames exists to bridge the sporting inequality gap for young people from low-income, underserved communities. Working with our partners, we deliver Doorstep Sport to bridge the inequality gap and offer sport and physical activity in a way that meets the needs and motivations of the people we reach. I think we have started to show this weekend how we can be even more effective by working together in a multi-watersport approach.

“This event is a critical step in our mission to establish year-round, multisport opportunities in underserved communities, opening pathways for young people to grow into volunteers and community leaders. It’s a reminder to mainstream sports providers of the importance of adapting their offer to suit all young people.”

Triple Paralympic Gold Medallist, Emma Wiggs MBE reflected on her visit to the paddle sports hub in Castle Vale: “I wanted to congratulate all those involved on a fantastic weekend of paddling and water activity! I absolutely loved meeting everyone and seeing how the organisations’ passion and energy inspired the young people to get on the water…these efforts have developed new experiences and new fans of the outdoors and water, so thank you.”
 

Esme Booth, British Rowing Olympic Silver medallist said: “I feel truly inspired by all the work everyone is doing to get people out on the water and would love to see if we can make rowing part of this, making it available to the communities in Birmingham as a sustainable project that is open to a diverse group of people of all abilities and backgrounds.”

Retired Olympian Andy Train, who has been the driving force behind The Birmingham Community Paddle Sport Project, said: “It has been a great festival! Our partnership with StreetGames, who also support our hubs year-round, has meant we were able to attract a further 500 families this weekend. Our community paddle sport hubs are based on the doorstep of the most underserved communities. The canal network in Birmingham reaches into everyone. In this way have been able to give young people and families a real opportunity to get into water sport and if they want, stay with it.”

Further feedback from partners involved has been overwhelmingly positive:

“This event has been a great opportunity to showcase different organisations working in partnership to reach into the underserved communities giving young people from low-income families the chance to access water sports. We are especially grateful to the role that StreetGames has played in enabling engagement through their network of locally trusted organisations and in bringing us all together to make this happen very effectively. We are looking forward to continuing our collaboration with StreetGames and to expanding this way of working not just in Birmingham but also across England.” – Greg Van Heerden, Recreational Programmes Lead (Paddle UK). 

“Truly inspirational! I can’t really say more than that. Other than, I am very excited for the possibilities of what’s next.” – Rebecca Gibson, Love Rowing.  

“It was brilliant to hear The Andrew Simpson Centre were able to support 150 individuals getting out on the water. Given the large initial expressions of interest, we, of course, would be happy to work with all to offer further opportunities to access watersports.” – Richard Percy (CEO Andrew Simpson Foundation) 

 “I’m delighted to hear of the event’s success last weekend; a great testament to the creativity, vision and dedication of the partnerships that has been brought together.” – Caroline Slocock, ASF Fundraising Manager.  

StreetGames and Wales Netball launch Blitz Netball® to open up the sport to new audiences

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StreetGames and Wales Netball launch Blitz Netball® to open up the sport to new audiences

StreetGames and Wales Netball are proud to announce the launch of Blitz Netball®, an exciting new netball format codesigned in collaboration with young people from low-income communities across Wales.

Blitz Netball® is designed to be played anywhere and requires limited equipment, offering an informal and accessible version of the sport delivered on young people’s terms, right on their doorstep. The product is supported by an Activator Workshop and resources which provide volunteers, youth and community workers, sports coaches and young leaders with game ideas, basic rules and fun ways to introduce netball to young people in their own communities.

StreetGames and Wales Netball were keen to better understand and address key barriers to participation in netball for young people living in low-income, underserved communities in order to develop an attractive offer in a safe, friendly and engaging environment with activities tailored to their interests.

To ensure that the end product was meaningfully co-produced with young people at its heart, StreetGames worked with three community organisations in North Wales – Aura Leisure & Libraries, Active Wrexham, and Coleg Cambria – to recruit a group of Young Advisors who were tasked with exploring the fundamentals of netball and the varied challenges experienced by their peers with accessing the sport.

Initial planning sessions were held in the community organisations’ own premises, with the Young Advisors working with StreetGames and Wales Netball staff, including Welsh Feather and Cardiff Dragons’ player Phillipa Yarranton, to share their lived experiences and perceptions of the sport. The Young Advisors then came together at a ‘concept day’ to test and evaluate their co-designed activity and games, actively listening to feedback to refine their plans whilst working as a team to ensure that the activities and games were fun and accessible across a spectrum of needs, environments and motivations.

Claire Lane, StreetGames National Director for Wales, said: “We are delighted to have worked with Wales Netball on this project and are thrilled with the outcome. By actively involving young people in the design process, we have developed an offer that truly reflects their needs and interests. This initiative is a testament to the power of collaboration and the importance of listening to and valuing youth perspectives.”

Keira Edwards, Wales Netball’s Head of Participation, said: “Working with StreetGames and learning from their expertise to create a version of our sport for young people, designed by young people has been brilliant. We’re so excited to see Blitz Netball® come to life over the coming months and years, and can’t wait to welcome the new faces Blitz Netball® brings to the Wales Netball family.”

Organisations can register their interest in the Blitz Netball® Activator at https://www.streetgames.org/the-training-academy/training-menu/blitz-netball-activator/

StreetGames Wales and Wales Golf at the Welsh Sports Industry Awards

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StreetGames Wales and Wales Golf at the Welsh Sports Industry Awards

The Welsh Sports Association Sports Industry Awards are the event of the year in terms of celebrating and showcasing the amazing work going on across the sport sector in Wales, and this year, StreetGames were nominated and shortlisted in the ‘Best Collaboration Initiative’ category. Our collaboration with Wales Golf to deliver the Gareth Bale Festival of Sport alongside the Championships in September 2023 was a huge success, and it is fantastic to be recognised for this achievement at such a prestigious event.

The awards ceremony, held at The Parkgate Hotel in Cardiff on the 6th June, saw organisations from across Wales come together to celebrate and recognise each other’s outstanding achievements over eight different award categories. The evening was a truly brilliant showcase of the power of sport in Wales, and the way in which it is changing lives.

To be shortlisted for the award with Wales Golf is a huge achievement and one of which we are incredibly proud. The partnership approach between the StreetGames team in Wales and such a forward thinking NGB is the key to the success of this project, and one which is set to grow as we move into the future.

Category winners, Disability Sport Wales were praised for their Para Sport Festival and the way in which multiple partners come together to make a truly inspirational multi-sport, multi-venue event happen. Fellow nominees Cricket Wales and Cymru Football Foundation were also applauded for their work together to deliver the Ponthir Community Hub and multi-sport facility.

Claire Lane, National Director for StreetGames in Wales said: “The event was a great celebration of sport in Wales, and the impact each organisation is having both individually and collectively. It was great to be amongst the nominees, and congratulations to all the winners. We pride ourselves on our collaborative ways of working with partners in Wales, so it was brilliant to be recognised for that in this particular category!”

About the Gareth Bale Festival of Sport

The Gareth Bale Festival of Sport is an annual event, piloted in 2022, that enables young people living in some of the most underserved communities in South Wales to access a safe, fun and exciting one-day multi-sport festival, held at The Celtic Manor Resort in Newport.

The aim of this event is to highlight the importance of non-specialisation in sport for younger children and provide opportunities for young people living in low income, underserved communities to try a range of different sports and activities. After a pilot event in 2022, the festival was delivered at scale in 2023. To date, sports on offer have included golf, football, badminton, cycling, table tennis, street dance, bowls, rugby and basketball.

The event is delivered alongside the elite junior golf championships event, hosted in partnership with Wales Golf, CAA Sports and Gareth Bale, which takes place on the same weekend.

The 2023 Festival of Sport supported 50 young people who live in underserved communities across South Wales to access the event. Working in partnership with seven national governing bodies of sport, the event showcased the power of sport and physical activity and the difference it can make to those that may not otherwise get the opportunity to take part. 87% of participants, and 50% of the adult leaders had never been to The Celtic Manor before, despite all living within a 45-minute radius, and some young people being able to see the resort from their homes. 98% of participants stated that they tried a new activity at the festival. The participants, aged between 11 and 22 years old, were supported to try new activities in a relaxed and informal way, with fun at the heart of everything.

When asked what impact events like this can have on the participants, one group leader said: “For our young people it gave them confidence to try new things … and a chance to be with peers in a safe environment.”

Another leader said: “The event was probably a once in a lifetime chance, one that they will never forget.”

Participants were all awarded a signed certificate and signed shirt for their organisation, as well as having the chance to take part in a Q&A session with Gareth Bale. Gareth Bale took the time to talk with every participant and leader, participated in activities with them, recorded videos and took photos as well as signing t-shirts. The feedback from participants was overwhelmingly positive, with 100% of participants and adult leaders saying they would attend another event like this in the future. When asked what the best part of the event was, one participant said “I got to meet my hero, I will never be able to say thank you enough”, with another adding, “I tried loads of new stuff, it was the best day of my life.”

Claire Lane, National Director for StreetGames in Wales, said: “The event was a fantastic testament to sport in Wales, demonstrating how powerful multi-sport opportunities are. Every single young person left the event having tried something new, met new people and expanded their horizons. The activity providers were fantastic, adapting to suit the needs of the young people and we cannot thank Gareth Bale enough for the time he spent with all participants. It really is a day that they will never forget.”

The festival will return to Newport in 2024 on Sunday 15th September; watch this space for more details coming soon!

StreetGames & Chance to Shine combine for Double Century stand in Workforce Development Partnership

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StreetGames & Chance to Shine combine for Double Century stand in Workforce Development Partnership

StreetGames have been working in partnership with Chance to Shine since 2018 to provide opportunities for young people from underserved communities to play cricket. There are currently 16 StreetGames local delivery partners delivering Chance to Shine Street cricket across England reaching more than 200 young people on a weekly basis. In 2023 alone, 615 sessions were delivered by organisations in the StreetGames network, many of whom have had no prior experience in delivering cricket as part of their offer.

Building on the success of the programme in communities that cricket has traditionally struggled to reach, Chance to Shine invited StreetGames to support and co deliver on their 2-day Street Coach training course that is offered to all the coaches in their network.

The course is part of Chance to Shine’s Street offer to County Cricket Boards and local community organisations in the StreetGames network, to upskill the coaching workforce in their delivery of the programme. The course contains a mixture of practical sessions as well as a 3-hour workshop delivered by StreetGames, which incorporates content from a number of the courses available on our Training Menu including:

  • Working with Young People from Underserved Communities
  • Engaging Women and Girls in Sport & Physical Activity
  • Understanding Young People from Underserved Communities
  • Addressing Challenging Behaviour
  • Trauma Informed Practices

The inclusion of the StreetGames workshop on the course has helped to develop a better understanding of how to deliver cricket in underserved communities across the Street coach network, particularly amongst those from County Cricket Boards. Since the introduction of the course, more than 200 Street cricket coaches have attended and completed the course with feedback being overwhelmingly positive. The courses have also served as a great opportunity for organisations in the StreetGames network to connect in with their local County Boards and develop partnership opportunities.

Commenting on the success of the partnership, Rohan Randhawa, Inclusive Programmes Manager at Chance to Shine said:

Since January 2023, we’ve tailored seven bespoke two-day Street coach training courses in partnership with StreetGames that have covered all regions in England, empowering more than 200 coaches. With workforce development at the forefront of what we do at Chance to Shine, in partnership we crafted each course to meet the needs of the group, earning stellar five-star feedback. StreetGames’ expertise in managing challenging behaviour and working with young people who have experienced adverse childhood experiences has elevated our training, ensuring our coaches deliver exceptional experiences for young people in underserved areas which has become invaluable. As our partnership evolves, I eagerly anticipate the transformative impact these modules will have as they ripple through communities, driven by the passion and dedication of our Street coaches.”

Andrew Diggle, StreetGames National Workforce Lead who delivers the StreetGames element of the course, has been delighted with the engagement from coaches during the workshop:

“Delivering to the Chance to Shine Street training has given StreetGames a platform to develop the workforce’s understanding of how to adapt activities to engage specific target groups, including Women and Girls inactive young people living in underserved communities. Our Managing Challenging Behaviour workshop has also been well received. Participants have been engaged and enthused, with the feedback from all courses being extremely positive. Our flexible approach has allowed us to tailor the content to the needs of coaches, which will help to continue to grow and develop our partnership with Chance to Shine going forward, and most importantly, best support a growing workforce.”

StreetGames are extremely grateful to Chance to Shine for recognising our vision to create healthier, safer and more successful communities through sport and for supporting strides towards one of our ‘End Game’ goals: For all mainstream sports providers to change their practice to meet the needs of young people from low-income, underserved communities. We look forward to continuing to work closely with Chance to Shine, enhancing the skills of their coaching network and bringing more cricket to the young people who stand to benefit the most.

England Squash announces new partnership with StreetGames

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England Squash announces new partnership with StreetGames

England Squash has announced a new partnership with StreetGames on an initiative that will create more squash opportunities for young people in some of the most underserved communities in Birmingham. 

The pilot project will see 14 community organisations deliver squash activation sessions to hundreds of children aged 4-16 who are eligible for free school meals as part of the Birmingham Holiday Activity and Food programme this Easter.  

Participating organisations will be given free training and squash equipment including a squash rebound net, rackets and balls as well as tickets to the prestigious British Open 

Following the Easter programme, further support will be provided to help these organisations run regular and sustainable squash activities, and link young people into existing local squash facilities. 

Asma Ajaz-Ali, Community Engagement Manager at England Squash said: “We’re thrilled to team up with StreetGames on this fantastic new initiative to make squash more accessible for young and diverse audiences in Birmingham.  

“Sport has the power to make a real impact on communities and enrich lives, and this squash programme will provide an enjoyable way for young people to learn new skills, get active and improve wellbeing. 

“Squash offers something new and different to young people, best of all, you don’t need a squash court or sports facility but just ample space to knock a ball around.” 

Jenny Carter, Holiday Gap Director at StreetGames said: “We know from our 1,000 Young Voices research that there’s a strong appetite among children and young people for building more sport and physical activity into their lives. However, cost is a key barrier to taking part, with a third feeling that the cost of living crisis has negatively affected participation. 

“We’re excited to be partnering with England Squash to provide new opportunities to children and young people that will enable them to lead happier, healthier, and more successful lives.” 

To find out more about how England Squash is enhancing the diversity of the sport visit englandsquash.com https://www.englandsquash.com/inclusion-and-diversity 

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