Us Girls

The award-winning Us Girls programme is designed to increase and sustain young women’s participation in sport and physical activity in underserved communities across the UK.

Us Girls began in 2011 as a two year initiative to encourage 30,000 young females, aged 16-25 years, to become more active by providing them with fitness and sport opportunities within their local community. The programme received £2.3 million of National Lottery investment from Sport England as part of their campaign to tackle the gender gap in sport.

The project initially focused on 50 underserved communities across England – and with more than 34,000 young women taking part in the first sessions, the initial target was soon exceeded.

In 2015, Us Girls was launched in Wales, focusing on females aged 13-19 living in underserved communities who were either inactive or semi-active. During the first two years of the Welsh programme alone, Us Girls reached over 5,500 female participants and engaged 130 new volunteers.

Us Girls was awarded the National Lottery Award for Best Sports Project in 2013, as well as being named the Sporting Experience of the Year at the Wales Sport Awards in 2017.

Us Girls in action

Download Us Girls ‘How to’ Guides

How to ensure sport and physical activity sessions for young women are delivered in the right style

How to deliver activity for young women at the right time

How to ensure sport and physical activity sessions for young women are provided in the right place

How to choose between different facility settings when planning activities for young women

How to ensure sport and physical activity sessions for young women are affordable

How to identify the right type of coach or leader for female sport and physical activity sessions

How to identify training needs and upskill coaches and leaders working with women and girls

How to engage with female students

How to engage with young mums

How to engage with young women in challenging circumstances

How to engage with females from BME communities and different cultural backgrounds

How to boost body image with exercise

How to deliver sports events and festivals for young women and girls

How to understand the impact of girls' friendships, enhance them in a physical activity setting and use them to engage and retain female participants

How to make your project activities sustainable

How to retain female participants and encourage lifelong participation

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