Bringing the buzz and benefits of major sporting events right to the doorstep of those young people who need it most.
For many young people living in underserved communities, major sporting events can feel a million miles away – geographically and culturally. With our Inspiration campaign, we want to change that.
Launched in 2022, the campaign has three key goals, each with the overarching aim of connecting young people to major sporting events:
1. Spectate
The opportunity to attend major sporting events is a crucial part of helping young people to feel that they are citizens of the sporting world, and in encouraging ambition and aspiration. In 2022, young people from community organisations across our network were able to attend events including the Birmingham 2022 Commonwealth Games, the Rugby League World Cup, the UEFA Women’s EURO and Wimbledon.
2. Participate
Not only do our strong working relationships with National Governing Bodies of individual sports open up access to major sporting events for young people, they also provide us with further opportunities to activate young people right in their own communities through targeted training programmes, equipment for kit bags and more.
3. Volunteer
As well as the chance to spectate at major events, our Inspiration campaign also creates opportunities for young people to volunteer at these occasions – offering unforgettable experiences as well as developing key employability skills for the future.
Our Inspiration campaign in 2024 – in numbers
Inspiration Case Study: Volunteering at the Great North Run
In September 2023, a group of 20 young people from Newcastle took part in a volunteering opportunity at the Great North Run, the world’s biggest half-marathon, as part of our Inspiration campaign.
At first the water station looked smaller than I thought it would be, but once we set up all the bottles it was quite large and looked amazing! It was very organised and I liked how there was countless stocks of water bottles in case we ran out. I really enjoyed handing out the bottles in a rush, it was almost a competition to get the highest numbers. And seeing Mo Farah was pretty cool too!"
Previous Inspiration events and opportunities
Summer Camp 2022
Our StreetGames Summer Camp 2022 took place in Bromsgrove, West Midlands, between 28th July and 8th August, to coincide with the Birmingham 2022 Commonwealth Games.
Rugby League World Cup
In partnership with the Rugby League World Cup, we were able to give more than 8000 young people across our network the opportunity to attend a match.
UEFA Women’s EURO 2022
Thanks to an opportunity through tournament sponsors, we were delighted to be able to distribute over 1000 match tickets for the UEFA Women’s EURO 2022 to our network.
Summer of Sport Festival
More than 600 children and young people filled the Copper Box Arena at Queen Elizabeth Olympic Park for StreetGames and London Youth’s Summer of Sport Festival.
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